More than eighty runners gathered at Ayala Triangle Gardens as HOKA marked the return of the HOKA Run Club and officially launched the Clifton 10 in an evening filled with energy, connection, and the joy of movement.
The event marked HOKA’s renewed commitment to urban running and introduced key races in its expanding calendar, including Trilogy Run Asia and HOKA Midnight Run Asia, its first ever midnight run. It also kicked off a series of regular weekend sessions, such as Friday Night Runs at Ayala Triangle Gardens and Stride Free Saturdays at the SM Mall of Asia Complex.
At the helm of the HOKA Run Club are two seasoned coaches: Coach Dan Hilaria, , a certified personal trainer and strength and conditioning specialist, and Coach Enzo Hipol, a triathlon and marathon coach, TrainingPeaks Coach, Stryd Power Coach, and U.S. SafeSport-trained professional.
The HOKA Run Club is designed to go beyond weekly group runs. It provides a consistent training environment with time trials, shakeout and themed runs, and recognition programs to keep runners motivated.
Photos: HOKA Philippines
During the launch event, participants had the chance to test the new Clifton 10, a trainer built for walking and everyday running. Light and plush for everyday miles, the Clifton has been the cornerstone of HOKA’s cushioned styles for the past decade. The latest version ushers in a new era of plush performance with an added 3mm heel-to-toe drop, delivering an even more revitalized underfoot feel. It retains the ultralight cushioning that fans love while introducing a breathable jacquard upper and a double-lace lock system to reduce tongue movement and improve fit.
“The Clifton 10 represents our dedication to performance, innovation, and comfort and we wanted its launch to reflect the same spirit,” said Tusha Gupar of HOKA Philippines. “Relaunching the HOKA Run Club allowed us to go beyond a product drop. It’s about creating a space where runners of all backgrounds can come together, train together, and grow together.”
With the Clifton 10 as one of its flagship shoes and a renewed push for accessible, community-based training, HOKA continues to lead the charge in strengthening the urban running scene, encouraging people to move with purpose and celebrate the joy of movement. True to its call to action, HOKA invites everyone to lace up and Fly Human Fly.
Clifton 10 is now available for purchase at HOKA stores in One Ayala Mall, GH Mall, SM Aura, and Ayala Malls Manila Bay, as well as Planet Sports Asia Trinoma, Planet Sports Galleria Cebu, Planet Sports Clark City Front Mall, Runnr BGC, Planet Sports Ayala Center Cebu, Foot Locker, Toby’s Sports, and online at HOKA.com.
For more information about the full range of HOKA products, follow the official social media accounts on Facebook (hokaphilippines) and Instagram (@hoka_philippines). Or join Join the official Viber group of HOKA Run Club through this link.
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