Kukjamae: Your New Go-To Shop for K-Style OOTDs

I am a huge K-drama fan and one of the things that always stand out for me when I watch Korean dramas is their style. Koreans always look effortlessly chic, whether they are in sophisticated dresses or just in casual wear. However, their style also seems to be quite different compared to the items that I usually see in the market. That’s when I stumbled across Kukjamae.

Kukjamae 3

Photo from Kukjamae

Being Korean (but with a Filipina heart), Son Yong Kuk aka Shine Kuk has found the perfect balance between the style of Koreans and the taste and needs of Filipinas. This TV host and actress, who won the title of 2018 Miss Korea Philippines and won second runner-up for 2018 Miss Queen Korea, is now the CEO of Kukjamae, which translates to Kuk’s Sister. “It is for me and my sister, Jenica Kuk,” Shine shares.

Kukjamae 1

Photo from Kukjamae

Since Shine has always wanted to start her own business beside her showbiz career, she worked with her sister and mentor to bring their passion for fashion to life. “We believe that fashion is not just about wearing clothes,” they stress. “It represents who you are, as well.”

Since the Korean fever has taken over the Philippines through Korean dramas, K-pop, and K-style; it makes sense that a lot of their friends asked them where they got their clothes. Shine laughs as she shares that some of her friends even ask for her pre-loved dresses.

Kukjamae 4

Photo from Kukjamae

So, if you are having a hard time (like me) finding Korean-style outfits in the Filipino market, Kukjamae is here to save the day! “We would like to be the bridge of Filipinos to purchase trendy Korean dresses anytime,” they share.

Since Shine and Jenica have two different styles, they have two specific styles for us to choose from, as well. Shine’s style focuses more on comfortable, daily, sporty, and casual wear; while Jenica’s style focuses more on lovely, elegant, gorgeous, and office wear.

Kukjamae 2

Photo from Kukjamae

All of their products are from Korea, and you can wear them now, too, to bring your Korean style dreams to life! And that’s not all. Since Kukjamae just launched, they have a special discount promo available for those who want to buy their items:

1.   FREE shipping for more than Php 1,000 purchase
2.    10% discount for more than Php3,000 purchase
3.   20% discount for more than Php 5,000. purchase

“Fashion is like eating,” they add. “You should not stick to the same menu. EAT K-STYLE AT KUKJAMAE!” Check them out and shop today while the promo is still available!

All photos from Kukjamae.


Instagram: @kukjamae_ph

P.S. They also have a private account for premium Korean designer pieces, all of which will be shipped for free. If you are a fan of fabulous luxury style, check out the private account here:

Kukjamae Premium

Instagram: @kukjamae_premium

Got any products you’d like us to feature? Email me at angeline.wheninmanila@gmail.com or send me a direct message at When in Manila Angeline on Facebook. Interact with the team and join the WhenInManila.com Community at WIM Squad! Join our WhenInManila.com community on Viber, as well!