Sunscreen use is often treated as a seasonal habit reserved for beach travel. However, health and beauty experts are pushing to change this mindset, emphasizing that sun protection factor (SPF) is a year-round health requirement.
To drive this message home, Watsons hosted a nationwide campaign that culminated on National Sunscreen Day at the SM Mall of Asia. The event gathered media, influencers, and consumers to advocate for daily sun protection regardless of the weather or season.
The Manila finale concluded a two-month educational tour across the Philippines. The campaign launched at SM North EDSA before holding regional activations in Clark and Cebu. It also established a presence at major summer events, including the “LaBoracay” weekend in Boracay and the Siargao Ultramarathon, where participants received specialized sun care products.
Hosted by content creator Ayn Bernos, the SM Mall of Asia event featured skincare briefings from major brands like Pond’s and Nivea. Industry representatives educated the public on how ultraviolet (UV) radiation penetrates clouds and windows, validating the need for protection even during the rainy season or while indoors.
A primary reason consumers skip daily application is the heavy texture associated with traditional sunblocks. In response, the personal care industry has introduced diverse formulations engineered for daily comfort in humid climates. Consumers can now choose between lightweight fluid lotions, matte sun sticks for convenient reapplication over cosmetics, transparent aerosol sprays, and oral supplements designed to support skin health.
Watsons has consolidated these various formats across its physical and digital shelves, featuring local and global skincare brands tailored to different skin types and budgets.
Consumers can choose from an extensive lineup of trusted brands, including Nivea, Vaseline, Biore, Neutrogena, Celeteque, Snailwhite, Sola, Pond’s, Cathy Doll, Megan, Garnier, Oxecure, Aveeno, and iWhite Korea.
To make sun care procurement highly accessible, Watsons integrates these products into its regional retail network and digital ecosystem. Registration for the Watsons Club program is free, allowing members to accumulate rewards points on wellness purchases made through the mobile application.
The digital platform supports both Express Delivery and Click & Collect fulfillment methods to accommodate consumer schedules. With more than 1,200 physical branches operational nationwide, consumers can access sun care solutions and updates by visiting local stores or monitoring official announcements via @watsonsph on Instagram.
