It’s your summer, your fashion, your rules! Get ready to update your fit checks as Hollister officially arrives in Manila! The American brand continues its expansion into the Southeast Asian market with the grand opening of its first store in SM Mall of Asia this June. This Philippines debut is facilitated by PT Mitra Adiperkasa Tbk (MAP), Indonesia’s #1 lifestyle retailer with a portfolio of 150 world-class brands.
“We are absolutely thrilled to finally bring the Hollister vibe to the Philippines,” Hollister APAC Region Managing Director Steven Sare shares. “The energy here is amazing, and partnering with MAP allows us to create a space where customers can truly experience the brand’s signature youthful apparel made for capturing moments, creating memories, and being unapologetically you.”
Such anticipation is shared by MAP Fashion CEO Sameer Prasad, saying, “We listened to our customers, and the excitement for Hollister here is real. We are proud to bring them a brand that truly speaks to their lifestyle. This is a big step for us in connecting Filipino youth with the global fashion they love.”
Meanwhile, MAP Fashion COO Michele Wibisono added, “We are proud to partner with Hollister to open their first-ever store in the Philippines. Manila is the ideal place to start our journey because the city’s dynamic energy is a natural fit for the Hollister spirit. We are excited to create a space where the youth here can express their authentic style and feel confident in who they are.”
Dive Into a Brighter Era of Fashion
Since its launch by the parent company Abercrombie & Fitch Co., Hollister has become synonymous with 3 words: casual, confident, and stylish. As part of their Philippine debut, the brand is launching the “Time of Your Life” campaign. The campaign encourages customers to mix and match pieces to match their unique vibe, both for the summer and beyond.
Customers can now explore their personal style through Hollister’s signature collection. Made to complement every mood, these signature collections feature staple pieces that are rooted in ultimate comfort and effortless style. The lineup will include their iconic denim pieces, breathable summer dresses, shorts, and woven tops that are perfect for all-year wear in Manila’s tropical climate.
Coming in hot with this campaign launch are the Hollister Summer Essentials for boys and girls. Made with kids’ active lifestyles in mind, these essentials were designed to be breathable, especially in warm weather. The collection features casual pants, shorts, lightweight and woven tops, shorts, and skirts.
Live in a Hollister State of Mind
Step into your trendier era at Hollister’s first-ever Philippine store, now open on the First Floor, North Wing, Main Mall, Mall of Asia, Seaside Blvd., Pasay.
Stay connected and up to date with Hollister Philippines by following them on Instagram (@hollisterco_ph).
