Jeffree Star responds to backlash around new eyeshadow palette

Jeffree Star recently released a new eyeshadow palette called, “Cremated.” The palette’s theme was death and had eyeshadow names like “Death Certificate,” “R.I.P.,” and “Angel of Death.”

(ALSO READ: LOOK: The Controversy Surrounding Jeffree Star’s Newest Eye Shadow Palette)

With this, many people criticized the palette, calling the beauty guru “insensitive” and “tone-deaf,” considering the pandemic that is happening right now. In an Instagram post last weekend, he already clarified some of the controversies over the palette.

However, Star took to his YouTube channel to further address more of the negative comments the palette has received. In a YouTube video titled, “Responding to the Backlash Over My Cremated Palette,” the beauty guru talked about why he had to release this palette at this time.

(ALSO READ: Shane Dawson and Jeffree Star Could Each Make Php504 Million from Their New Makeup Collection)

The beauty guru explained that he came up with the collection idea over a year ago. Star said that the release was already delayed because of “everything going on,” and that he would risk selling expired makeup if the release was pushed back further.

“For me, this is art, and I never come from a negative place, you guys,” he said, talking about the palette. “In no way was this created to be offensive, ever.”

What do you think of Jeffree’s new eyeshadow palette? Let us know in the comments!

Do you have a story for the Team? Email us at or send us a direct message at Facebook Page. Interact with the team and join the Community at WIM Squad! Join our Viber group to be updated with the latest news!

Related Stories