We all grew up with Knorr. Their Sinigang sa Sampalok Mix practically changed the way Filipinos cook the world’s best vegetable soup. And their broth cubes? Kitchen staples used to improve the taste of just about any ulam you can think of.
And because they understand just how much Filipinos use and love their products, the global food brand has recently improved their products so that they are more nutritious. Yes, you read that right—their Knorr products are now more nutritious.
More specifically, Knorr Sinigang sa Sampaloc Mix Original now contains Vitamin C, while Knorr Chicken & Pork Broth Cubes are now sources of iron. This means that every time you use these products, you’re adding essential nutrients to your meals. The said move is part of Nutri-
Sarap Nutrition Program, Knorr’s enhanced efforts to counter malnutrition and give children a better chance at a brighter future.
Under the said program, Knorr is also strengthening its partnership with various government agencies and NGOs—including the Department of Social Welfare and Development (DSWD), Department of Education (DepEd), Scaling Up Nutrition Business Network, National Nutrition
Council as well as Pilipinas Kontra Gutom—to educate parents (moms especially) on how to prepare healthy, delicious, and abot-kayang home-cooked meals for their families.
The brand believes that the greatest weapon one can use in this battle is knowledge. And through its different partners, it is giving moms the ammunition they need to win this battle. But what information are they giving out, specifically? Through its partnership with Food and Nutrition Research Institute (DOST-FNRI), for the Nutri-Sarap Nutrition Program, Knorr developed a proprietary 21-day Nutrition Plan that empowers parents to build healthy eating habits for their kids and diversify their family’s diet. The program makes it easier for everyone by telling them exactly what they need to eat and how to prepare them.
In a recent report by the World Bank, surveys show that in September 2020, seven months into the community quarantine, 31% of Filipino families reported experiencing hunger in the past 30 days, with 9% suffering with severe hunger. Both cases were the highest levels recorded in more than 20 years. The same report discusses the prevalence of micronutrient undernutrition in the country. Recent data show highly alarming rates of anemia both among children (38% among infants 6-11 months, 26% among children 12-23 months old) and pregnant women (20%).
Now more than ever, moms need to have access to more resources for healthy home-cooked meals. And the Nutri-Sarap Nutrition Program is Knorr’s answer to this need.
And just to prove all that nutrition really is a major factor to success, Knorr recently shared the inspiring stories of three individuals who were able to win against all odds thanks to their moms’ cooking. These are the stories of PBA legend Marc Pingris, multi-awarded educator Teacher Fe, and Doc Otit, the first Tigwahanon Manobo medicine graduate.
The Knorr Nutri Sarap Nutrition Program serves as another chapter in Knorr’s mission to help eradicate malnutrition and involuntary hunger in the Philippines. For more information, visit www.knorr.com/ph and follow Knorr Philippines on Facebook and @knorrph on Instagram.
