It looks like young beauty mogul Kylie Jenner has found a new rival within her clique — Hailey Bieber.
Hailey is reportedly preparing to champion her own makeup line after she and her company Rhodedeodato Corp. filed for the trademark “Bieber Beauty” last April 10. The paperwork, obtained by TMZ, states that she will be selling beauty and cosmetic products under the new brand.
What she plans to create first is yet to be revealed. In comparison, Kylie released a line of liquid lipstick and lip liner sets when she launched Kylie Cosmetics in 2015.
A source close to Hailey, however, shared some info to HollywoodLife about what to expect from Bieber Beauty. “Lip kits, eyeshadow palettes, blushes, bronzers, Hailey is excited about creating all of it,” the source said. “She loves beauty, has been modeling for years and feels her experience with cosmetics makes this an easy, fun business for her to get into. Hailey has seen how successful Kylie has become in her beauty empire and Hailey feels this is something she could do really well in too. She is already doing her research and talking to her business team about how to become the next beauty mogul billionaire just like Kylie.”
While this is Hailey’s first foray into the beauty business industry, this is definitely not her first time playing around makeup professionally. She has previously worked with L’Oréal Professionnel and Australian cosmetics brand Model Co. and is currently the face of Bare Minerals.
What makeup do you hope Hailey Bieber releases first under Bieber Beauty?