Think of weddings, parties, and work events you have to attend. Then, think of the number of dresses you’d need to buy, as well as the amount you’d have to spend just to keep up with the theme and avoid looking unprepared.
Photo: Continuiti
The thought of buying new clothes for every occasion is not only costly but also unsustainable in the long run. We often get frustrated and regretful when we realize how many pieces in our wardrobe were only worn once or twice. Let’s be honest: there are times we bought a dress simply because it was on sale, yet it never even left the hanger. Thankfully, dress rental brands like Continuiti are changing the game, letting you look effortlessly chic without breaking the bank or hoarding piles of clothes you’ll never wear again.
Fashion becomes more sustainable and more enjoyable as Continuiti has recently opened its new clothing rental studio in Salcedo, Makati.
“This space is for the Filipino girl who rewore her favorite dress a hundred times and made it new each time. For the girl who lends clothes to her sisters and friends because she believes beauty multiplies when it’s shared. For the girl who wants to look her best, live consciously, and still make room for play,” the team wrote in a shared press release.
Within this humble space, anyone can walk in and browse racks filled with designer and contemporary pieces. The best part? You can take these outfits home for a set period and feel confident and stylish, knowing you’ve worn your dream look—without the hassle of upkeep or the guilt of keeping clothes you’ll probably never wear again.
How does it work?
Planning to borrow clothes for an upcoming event? You can easily book through their website and get access to over 700 pieces that you can browse and try on in their studio, all while enjoying a comfortable and premium experience. If you’re still unsure, you can also drop by as a walk-in and explore their curated collection in person.
Photo: Continuiti
Apart from borrowing, you can also do your part by lending your own clothes! Instead of letting your designer gowns or contemporary pieces collect dust in your wardrobe, you can turn them into extra income. Upload photos of your chosen garments to their team for review, which takes up to 14 days. Once approved, your clothes officially become part of the circular fashion movement—where no clothing goes to waste, and every piece is rented, worn, and cared for by another woman.
Simply put, it’s like living your fashion fantasy! Imagine wearing a prized designer piece without paying full price for it. While you can’t keep them forever, you still get to add more meaning by making the most out of every wear while also contributing to a more sustainable fashion cycle.
Visit Continuiti’s clothing rental studio on the 6th floor, Finman Building, Tordesillas Street, Salcedo Village, Makati. They are open from 10 AM to 7 PM.
READ MORE: Support Local: 10 Filipino Clothing Brands That Are Redefining Modern Filipiniana
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