Delsey celebrates Fête De La France
1946 signaled the liberation of Paris and the people wasted no time to rekindle old flames and pick up right where they all left off. Intent on reconnecting with loose ties and making new connections, people were on the move again.
Sparked by the idea of making travelling a lot easier and convenient for their people, the Delahayes and Synheaves family thought of starting a luggage business and thus, Delsey was born. Little did they know that this would make a lasting difference in the way people travel.
Today, Delsey remains in the forefront of innovation, a pioneer in many technological developments in luggage and travel gear. From the very first trolley system on a brief case and the first fiber glass structure on a luggage, to the reinvention of the luggage security with the Zip Securi Tech and this year’s release of three new innovations which include a luggage with a built-in over weight indicator and built-in wheel brake system.
As a commemoration of its rich heritage, Delsey, in partnership with the French Embassy and Hola Magazine, hosted the Fête de la France – a celebration of French National Day held last July 22 at Greenbelt 3. As a brand rooted in the culture and history of France, Delsey envisions this event to be an annual festivity to raise awareness and honor the beautiful culture and inspiring influence of its country.
Gathering media personalities, lifestyle aesthetes, and VIPs including the French Ambassador, guests enjoyed a fancy evening in true French fashion over amuse bouche and fine wine, while the Panggo band took to the stage and provided a series of French Jazz numbers, much to the delight of the attendees.
As it was a celebration of all things French and its wondrous contributions to the world, the spotlight was turned over to Delsey, a product of French innovation, which continues to wow the world with its limitless imagination and innovation in the field of travel equipment.
During the program, Delsey shared with guests what the brand has in-store this season with the launch of its newest line – the Honore Collection. The epitome of luxury and style, the Honore is marked by its sleek design and premium functionality. It also boasts of a centralized sealing lock system to ensure utmost safety of for one’s belongings. And this season, Delsey launches three new models for this collection including the 78cm 4 Double Wheels trolley case, 67cm 4 Double Wheels trolley case, and the 55cm 4 Double Wheels cabin trolley case.
As a way of thanking its guests, Delsey held a raffle and a number of lucky attendees went home with their very own Delsey products. That afternoon, Delsey also announced a special 30% discount for the entire duration of the event.
At the core of Delsey is its ultimate desire to bridge the gap between people and cultures. Banking on its rich French heritage and plight for constant innovation, Delsey will continue to redefine the way people travel with its durable, stylish, and premium quality luggage.
The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Delsey in the Philippines.
Since its establishment in 1946 in Paris, France, Delsey has always been in the forefront of innovation, a pioneer in many technological developments in luggage.
In 1972, Delsey introduced the very first trolley system on a brief case. This introduced easy brief case mobility and comfort when traveling. In 2008, Delsey was the first to use a fiber glass structure on a luggage, making the Delsey Fiber Lite the lightest Soft case luggage that year. While in 2010 Delsey, reinvented luggage security when it introduced the Zip Securi Tech, the very first anti-theft zipper for a luggage making Delsey the most secure luggage in the world.
This year Delsey is redefining travel once again as it introduces three new innovations which include a luggage with a built-in over weight indicator and a built-in wheel brake system. All these innovations are proof of Delsey’s commitment to make traveling easy and hassle-free every single time.
Available at Delsey SM Davao Boutique, The Travel Club Stores Nationwide, SM, Landmark, Robinsons, Duty Free and other leading department stores nationwide.