Everybody knows marketing is a fundamental cornerstone of any successful business. It is the means of communicating your business and products to customers – both the old and the potentially new. While marketing is usually associated with video or radio ads and billboards, the best marketing strategists will never overlook the power of promoting with physical products.
The essence of marketing and promotions is keeping your brand of goods or services in the minds of your customers. While ads are visible to a good amount of people, they may not necessarily be your targeted audience. Furthermore, ads only last for a given amount of time. Promotional products complement good marketing by covering for permanence that ads don’t have.
Nowadays, markets have become much more open and accessible for SMEs and startups. But even if getting into the game is easier, the amount of competition a new company can face may be overwhelming. In a sea of competition, oftentimes, the difference between sinking and keeping a head up can be something as little as being more memorable in the eyes of your customers.
Promotional items are some of the best tools to keep your brand, whether new or old, remembered by your customers. If the saying goes, “out of sight, out of mind”, then something you can always see will definitely keep you in their mind. Calling cards easily tend to get lost or thrown away, so more and more companies are turning to more creative solutions to stay in their customers’ memory. Even something as simple as a pen with a logo keeps your business on top of a desk, and not in a drawer.
Many businesses have long been practicing the art of promotional giveaways. Newer players looking to make an impactful impression will always be looking for that little edge over their competitors. When you want to display yourself as new, up-and-coming, and innovative, then your promotional products should also reflect the kind of image you want to put forward. Large companies who want to keep their foothold as well should also look towards engaging their customers in new ways, to avoid being dismissed as old, boring – and worst of all – forgettable.
To help businesses come up with solutions for their promotional item needs, World Expos & Concepts is organizing the coming 29th Annual Corporate Giveaways Buyer’s Show at the SMX Convention Center from June 21 to 23. To ensure the quality of products and services in the show, Corporate Giveaways carefully curates the exhibitors, providing buyers with a more focused experience as well as ensuring that the providers are reputable. “We welcome all businesses, new and old, to discover new solutions with our partners in the show,” said Raquel Romero, President and General Manager of World Expos & Concepts Inc. “We understand that it is crucial for entrepreneurs to engage with reliable partners in order to grow their business. We take pride in our long history of being able to provide the best for our exhibitors as well as our guests.” Other than coming up with new and exciting promotional items, exhibitors also offer companies the more traditional favorites as well, like umbrellas and leather goods, to completely cover the giveaway needs of any company. This annual event is also free, and businesses should take this great opportunity to see actual products and connect directly with suppliers. For more information about the event, you may check www.corporategiveawaysbuyershow.com.