Content Marketing Workshop
The New Media and e-Learning EDGE Inc. present the second SPARK Training and Ideation Event: Content Marketing Workshop.
Content Marketing combined with New Media can be turned into a strategic advantage for organizations. In this workshop you will learn the following:
- How content marketing works given the new media channels now available to us: podcasts, videos, e-books, newsletters, webinars, online communities, whiter papers, etc
- How Rappler, Nestle, the MMDA and other organizations use content marketing.
- Why Content Marketing or Pull Marketing is an effective strategy VS push marketing
- The ideal framework for Content Marketing which includes Audience Targeting, Frequency Framework, Online Editorial Calendars, Engagement Strategies, Digital Tools Mix, and more.
- Engaging and leveraging user-generated content, and analysis and optimization
Date: October 19, 2012
Venue: SGV Conference Hall 3rd Floor, AIM Conference Center, Jesus Del Rosario Foundation Building, Legaspi Village, Makati City
Content Marketing Workshop: The 2nd SPARK Training and Ideation Event by The New Media and e-Learning EDGE Inc.