It is believed that “we eat first with our eyes”. This popular saying by 1st Century Roman gourmand Apicius soon evolved into “your phones eat first”. And rightfully so. Beyond taste, visuals are also a key point in the overall experience. That is, whether it’s our eyes or our phones who go first.
Thus began the curated Instagram feeds, featuring well-plated dishes and artful flatlays. One brand that’s caught my eye lately is Calajo Catering, and their cakesicles just look too pretty to eat.
https://www.instagram.com/p/CB3X_szhhsM/
A shop based in the US, Calajo Catering was established by Carlo, a Filipino who moved to southern California when he was a kid. He loved cooking and made sure to incorporate Filipino flavors in his dishes to give it a signature flavor. As someone whose upbringing was filled with family gatherings and good food, he and his wife Jennifer carried over the tradition in their new venture.
Thus, Calajo Catering was born. The name comes from the Ibaloi term “Calajo Mengan” or “Come and Eat”, which was the dialect of Jennifer’s family. Currently, Carlo manages the cooking, while Jennifer does the baking. And not only are their products made with love, but they’re a real feast for the eyes. Most especially their Cakesicles— a cake pop made to look like a popsicle.
Just look!
Cakesicle Flavors
This US-based catering service offers its cakesicles in Celebration, Chocolate, Cookies & Cream, Earl Grey, Espresso, Lemon, Mango, Matcha, Pandan Coconut, Pistachio, Pumpkin Spice, Red Velvet, Strawberry, Ube, and Vanilla Bean. They’re sold as a four-pack set at a sale price of $18 (normally $20 or around PHP 999) or at one dozen at $54 or PHP 2,669. Each mini cakesicle measures 1.5” x 2.75” x .75”.
Calajo Catering sells at a minimum of four pieces per flavor, but customers are free to choose whichever combination they want once they order more. According to the site, prices may go up for embellishments like deluxe sprinkles and characters.
While this isn’t available yet in the Philippines, the designs and bright colors are captivating. I don’t know about you, but I sure want to get a taste of this.
Know any other pretty-looking desserts? Share your recommendations with us!
(All photos from Calajo Catering)
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