Ateneo Intercollegiate Marketing Seminar 2020: Beyond Normal

The Ateneo Junior Marketing Association, proudly presents the Ateneo Intercollegiate Marketing Seminar (AIMS) co-presented by Estée Lauder. 

This event will bring together 250 of the most exceptional undergraduate students from the country’s most highly regarded universities all over the Philippines through a rigorous case competition. As we transition to the ‘new normal’, this year’s AIMS will be the first to be held digitally, all while still remaining true to its core essence – to allow participants to solve existent company challenges and demonstrate how marketing can be used as a tool to move businesses and industries forward. 

AJMA AIMS Main Poster

This year, AIMS is going Beyond Normal by putting emphasis on the value of adjusting to marketing in the digital landscape by providing students with thought-provoking methods to identify challenges facing businesses in real-time, and ensuring their learning goes beyond the digital classroom by providing current and innovative initiatives to build future-ready marketers amidst a global standstill. 

AIMS not only serves as an opportunity for marketers to learn and develop their skills with marketing techniques and real-world applications, but also provide them with potential network expansion as well. With that, participants will be able to network and connect with leading firms and business executives during the Digital Drop-in, but cash prizes and internship opportunities also await the winning teams, thus allowing greater opportunities for both participants and companies involved. 

Do you have what it takes to go beyond normal? 

AIMS 2020 will be happening on November 7, 21, and December 5; while the Digital Drop-In will be on November 14, 2020! 

Access the application form at, and for any questions and inquiries, talk to the organization through