The next generation of AirTag — the bestselling item finder — is even easier to locate with more powerful Precision Finding, a longer Bluetooth range, and a louder speaker.
Apple just released the new generation of AirTag and it’s smarter, louder and so much easier to find.
The biggest upgrade is the second-generation Ultra Wideband chip, the same tech found in the iPhone 17 and latest Apple Watch Series 11. This means Precision Finding is now 50 percent more powerful, guiding you to your hidden items from significantly further distances with haptic and visual feedback. If your wallet is buried deep between couch cushions, the new internal design delivers a chime that is 50 percent louder than before, ensuring you can hear it from twice the distance of the previous model.
For the frequent flyers among us, the new AirTag integrates seamlessly with the “Share Item Location” feature. Apple has partnered with over 50 airlines to allow users to securely share a temporary tracking link with airport staff. It’s a game-changer for recovery, with data showing that this tech has already slashed “truly lost” luggage incidents by 90 percent. Access is strictly controlled and expires after seven days, so your privacy remains just as protected as your suitcase.
Despite the internal upgrades, the exterior remains familiar. It maintains the classic circular form factor, making it compatible with all your favorite existing accessories like the FineWoven Key Ring. It’s also Apple’s most sustainable finder yet, utilizing 85 percent recycled plastic and 100 percent recycled gold plating in its circuitry.
You can grab the new AirTag for ₱1,990 for a single pack or ₱6,790 for a four-pack. The Apple-designed AirTag FineWoven Key Ring is available in fox orange, midnight purple, navy, moss, and black for ₱2,790. You can also have personalized engraving for FREE when you order through apple.com/ph or the Apple Store app.
