For its seventh-year, GRLPWR returns with its newest chapter, Beyond the Frame: a month-long celebration of women, beauty, and the arts.
Photo: Rustan’s Beauty Source
More than an annual beauty campaign, GRLPWR has evolved into a celebration of self-expression and feminine strength. This year, Beyond the Frame shines a spotlight not only on luxury beauty but on the voices and visions of Filipina artists and creatives shaping today’s cultural landscape.
At Rustan’s Beauty Source, beauty takes on a deeper dimension. Alongside curated selections from the world’s most coveted beauty houses, the space comes alive with works by Filipina artists across photography, visual art, performance, and more, each offering their distinct and personal perspective on identity, confidence, and modern womanhood.
Through this intersection of beauty and the arts, GRLPWR presents empowerment not as an abstract idea, but as something seen, experienced, and shared, inviting women to celebrate themselves and one another in a space that honors creativity, individuality, and expression
A Gallery Where Modern Beauty Converges
Rustan’s transforms its beauty spaces into a gallery of modern femininity, encouraging every woman to step beyond stereotypes and into her most confident self.
From March 1–31 at Rustan’s Shangri-La, three Filipina creatives interpret “I Create, Therefore I Am” through photography, movement, and textile: each grounded in personal memory and lived experience. Filipina photographer and former child prodigy Shaira Luna exhibits Days Are Long (2015), a nostalgic series capturing her young neighbors in intimate moments of girlhood—sharing secrets, playing dress-up, and discovering themselves—preserving the quiet rituals that shape identity and our understanding of one another. Multidisciplinary movement artist Alison Black presents a dance film that marks her return to creating for joy rather than perfection, shifting from rigidity to presence and embodying strength, vulnerability, and femininity through contemporary choreography. Artist and designer Martina Lebron unveils KUNDIMAN on silk, a wearable art piece inspired by the Filipino love song, where Sampaguita motifs and a striped grid reminiscent of guitar strums translate longing, romance, and cultural nostalgia into modern visual form.
On display at the Rustan’s Makati Beauty Courtyard from March 1–31, painter Camille Oster Yu contributes serene yet sophisticated abstractions inspired by the fluid elegance of koi, offering layered palettes that evoke healing, softness, and mindful introspection. Multimedia artist and architect Tara Soriano transforms the exhibition into an experiential landscape, merging light, structure, and digital expression to create an immersive environment where empowerment feels expansive and intentionally designed. Interior designer and painter Rachel Le Roux centers the female form in works that explore fabric and body with painterly softness, her layered pigments echoing fine textiles to celebrate contour, texture, strength, and sensuality.
Together, their works affirm creation as a deeply personal act; an ongoing expression of story, culture, and becoming.
Beyond the artworks themselves, the exhibition unfolds as a fully immersive experience, inviting guests not only to observe beauty, but to inhabit it.
Guests will enter a world shaped by sculptural minimalism and sweeping architectural forms. Monolithic pillars frame the entrance, creating depth and grandeur while setting the tone for a refined yet powerful atmosphere. The space mirrors a contemporary art museum, where clean lines and bold artistry meet timeless feminine strength.
A striking photowall becomes the focal point of the experience. An oversized frame invites guests to step forward as living artwork, surrounded by Greek-inspired plinths and sculptural elements that echo classical beauty with a modern perspective. It is an invitation to embody art rather than simply observe it.
The atmosphere is elevated further through sound and movement. Live DJ performances by DJ Jimmy Nocon at Rustan’s Shangri-La and DJ Rafa at Rustan’s Makati bring dynamic energy to the space. Acoustic-electronic ensemble with a harpist and violinist, alongside contemporary dance performances and live beauty art installations will transform the venue into an evolving gallery of expression.
On March 7 from 11AM to 3PM (until supplies last), guests will get the chance to become artists themselves at The Crafting Corner. In collaboration with featured artists per store, participants can experiment with color and technique in interactive sessions that celebrate individuality leaving each guest not only with a personal creation but with a renewed connection to their own creativity.
Beyond Beauty: Exclusive Offers and Rewards
To complement the immersive experience, GRLPWR: Beyond the Frame unveils a curated lineup of event-day privileges and exclusive rewards designed to celebrate beauty with intention. From limited-time offers to member-only perks, each promotion enhances the journey of self-expression while making every purchase feel like part of the masterpiece.
On March 7, guests get a complimentary Beauty Addict membership for any purchase made on the event day. Existing members can enjoy P1,000 off with a minimum purchase of P15,000 at Rustan’s Beauty Source and will receive special privileges including a ten times points multiplier for every P1,000 purchase. Members who download or update their details on the Beauty Addict Mobile App will receive an additional 50 Beauty Addict points, making participation both rewarding and seamless.
A highlight of this year’s campaign is The Curator’s Collection. Get the featured beauty look on March 7 only at Rustan’s Shangri-La! Enjoy the exclusive opportunity to purchase a NEW limited-edition Collector’s Beauty Pouch for P6,000 only, valued at over P10,000, featuring a curated selection of regular-sized and deluxe beauty favorites. Beauty Addict Members may choose from two colorways, each featuring a specific highlighted beauty look.
Beauty Addict members can also receive the Modern Tote Special Giveaway. For a minimum purchase of ₱2,500 at Rustan’s Beauty Source on March 7, members will receive a GRLPWR Modern Tote Bag designed for everyday use with a refined, contemporary style. Until supplies last.
From March 8 to 31, Beauty Addict members can continue the GRLPWR celebrations by earning 5× the Beauty Addict points on purchases of ₱1,000 or more at Rustan’s Beauty Source.
From March 14-15, members who spend a minimum of P2,500 between 2PM and 6PM will receive a complimentary portrait photo frame as part of the live art experience in Rustan’s Shangri-La. Until supplies last. The first 50 online shoppers during this period can also enjoy P500 off with a minimum purchase of P8,000 using a special KOL artist promo code.
Like exploring a gallery where every detail is celebrated, this limited-time offer turns your beauty routine into an elevated experience—rewarding your choices while embracing bold self-expression.
Beyond the Frame: Where Beauty, Rewards, and Experience Converge
From March 1 to April 30, 2026, Beauty Addict members are invited to elevate their vanity with a refined touch of modern elegance through the Beauty Addict: Chrome Collection GWP promo. With a minimum spend of ₱25,000 at Rustan’s Beauty Source, they can receive the sleek Umbra Wavy Jewelry Organizer—an artful yet functional piece designed to beautifully display and keep treasured accessories within easy reach.
Photo: Rustan’s Beauty Source
Extending the celebration beyond the gallery walls, Gallery Gateway transforms beauty into a passport to indulgence. This season’s grand raffle elevates the GRLPWR experience with a luxurious escape that mirrors the campaign’s spirit of artistry, elegance, and empowered femininity.
From March 1 to May 31, 2026, every P5,000 purchase at Rustan’s Beauty Source entitles Beauty Addict members to one e-raffle entry for a four-days, three-nights stay for two at a 5-star luxury hotel in Ho Chi Minh City, inclusive of round-trip business class flights.
In Ho Chi Minh City, Vietnam, heritage and modern creativity exist side by side—where colonial architecture meets contemporary design and bold self-expression. Like an art museum, the city reveals layers of history, culture, and evolving identity.
Learn more at: https://rstns.shop/GRLPWR2026-BARaffle
In this dynamic setting, Beyond the Frame comes to life—celebrating empowered femininity and modern minimalism as curated works of art, meant not only to be admired, but fully experienced.
Step into a world where beauty transcends boundaries and every woman becomes the art she was always meant to be. Celebrate GRLPWR 2026: Beyond the Frame at Rustan’s Beauty Source this March and discover experiences, exclusives, and expressions that honor your modern feminine power.
Register now at https://rstns.shop/GRLPWR-BeyondTheFrame
