Global sports retail giant Sports Direct deepens its footprint in the Philippines with the opening of its second store, located at Festival Mall.
Situated in Alabang, the new location marks the brand’s expansion into southern Metro Manila, following the successful launch of its first Philippine store at Ayala Malls Manila Bay in December last year.
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One of the United Kingdom’s largest and most recognized sports retailers, Sports Direct brings its signature multi-sport, multi-brand retail concept to a wider audience in the country. The Alabang store offers an extensive selection of apparel, footwear, equipment, and accessories designed for athletes, fitness enthusiasts, and active families. Customers can explore key categories, including Football, Running, Training, Outdoor, Swimming, and Racket Sports such as Badminton, Pickleball, and Tennis.
As a leading sports retail destination in the UK, Sports Direct carries a mix of globally recognized brands alongside its exclusive British labels.
These include Karrimor, known for its durable outdoor gear and performance-driven apparel; Everlast, a global leader in boxing equipment and fitness essentials; Lonsdale, recognized for its boxing heritage and streetwear-inspired sportswear; Slazenger, one of the oldest sports brands offering equipment and apparel across racket sports and beyond; and USA Pro, a women-focused fitness brand blending style and performance.
The Philippine stores also feature a strong lineup of international brands such as Nike, Adidas, Puma, Asics, NBA, Skechers, New Balance, Converse, Lotto, and Diadora, alongside performance-driven names like Speedo, Wilson, and Yonex.
“The opening of our second store builds on the strong reception of our first location in Manila and reflects our commitment to growing our presence in the Philippines,” said Anil Malhotra, MAP Active PH Country Head. “By opening in Alabang, we are able to reach new communities in the south and offer greater access to a wide range of global and exclusive brands for sport and everyday activity.”
With its second store now open, Sports Direct continues to establish its presence in the local market, introducing more Filipinos to its accessible and comprehensive approach to sports retail.
Sports Direct is located on the Upper Ground Floor of the West Wing, Festival Mall Alabang. For updates, visit @sportsdirectph on Instagram or @SportsDirectPhilippines on Facebook.
