If there’s an award that recognizes the most effort done on a music video, Cassius’ “Go Up” will certainly be up there as one of the few nominees. His latest video, featuring Pharrell Williams and Cat Power is an artistic take on a split screen. The whole three minute video is split in half, with incongruous scenes making up a beautiful whole.
Watch it below:
The music video is composed of vignettes featuring a split screen, like a bowl of pasta served on the lower half of planet Earth, a man’s profile set against a bubble that’s about to burst, and a rollercoaster next to a DNA strain. It was so mesmerizing that I was surprised when it ended.
The video is directed by Alexandre Courtes, a Frenchman who is one half of Alex and Martin, a duo that directs music videos for Phoenix, The White Stripes, U2, Kylie Minogue, Jamiroquai, and Franz Ferdinand.
The song “Go Up” is part of Cassius’ 2016 album Ibifornia. According to the duo, the album is a hybrid of “funk, house, soul, afrobeat, synthpop, psychedelia, hip-hop, gospel, and disco.”
Cassius is a French duo composed of French producers Philippe Cerboneschi and Hubert Blanc-Francard, who go by Philippe Zdar and Boom Bass.
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