To commemorate Araw ng mga Bayani yesterday, August 31st, local network ABS-CBN released a station ID online that quickly garnered likes and support in the social media community. The video, which features a song titled “Tinig ng Nawalan,” shows a montage of clips of Filipino citizens amidst the current COVID crisis, as well as clips of their own former employees who lost their jobs because of the ABS-CBN shutdown. The song is performed by Daniel Padilla, Kathryn Bernardo, and various former ABS-CBN employees.
ABS-CBN wrote on their social media caption:
Sa Pambansang Araw ng mga Bayani, Agosto 31,2020, ating kilalanin ang mga mamamayang nahihirapan, pero nananatiling matatag at mapagmalasakit. Sa mga kuwento ng kabiguan, nakatala rin ang pagkakaisa. Tayo-tayo ang ating maaasahan at matatakbuhan. Tayo ang #LingkodNgIsatIsa.
The video begins with snippets from emotional interviews with Pinoys voicing out their woes on the pains caused by the pandemic, including a frontliner. “Patay na sa gutom, di sa COVID,” reads one banner from an image taken on the streets of Manila. Then a message from ABS-CBN appears, which reads: “Matapos ipagkait ng kongreso ang prangkisa ng ABS-CBN, maraming Pilipino ang hindi na naaabot ng aming paglilingkod.”
Watch the video here:
Sa Pambansang Araw ng mga Bayani, Agosto 31,2020, ating kilalanin ang mga mamamayang nahihirapan, pero nananatiling matatag at mapagmalasakit. Sa mga kuwento ng kabiguan, nakatala rin ang pagkakaisa.
— ABS-CBN News (@ABSCBNNews) August 31, 2020
The station ID is powerful, to say the least, and definitely emotional especially to the fans and supporters of the network. The country’s largest network, ABS-CBN was forced to shut down after the congress denied them a renewal of their franchise, which caused a retrenchment of the network’s 11,000 employees.
What do you think of ABS-CBN’s video? Tell us what you think in the comments.
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