When In Manila, the term RTW or Ready To Wear has been a staple term in our fashionista sides. From everyday street wear to the glamorous runways and ballrooms, RTW has dominated the walks.
Sometime however, someone changes the game. And that someone is none other than the most sought after young designer in the Philippines, Veejay Floresca. She has come a long way from the hit fashion reality TV show Project Runway Philippines (Season 1), Fashion Week and various awards like Asian Top & Upcoming Fashion Designer of the Year, Martha Stewart’s Weddings 11 Dream Designers and various international fashion design competitions.
Dubbed as one of the Top Faces to watch for last year, along with a recent feature in UK Vogue, she has come up with a new line called “Madore by Veejay Floresca” which is a bridal line that focuses on Ready-To-Order (RTO).
The concept started when Veejay thought of creating a lower priced luxury line for soon-to-be brides who dream to wear a FLORESCA gown.
The concept of RTO (Ready-To-Order) is a fusion of RTW (Ready-To-Wear) and MTO (Made-to-Order). The client can select among the beautiful designs from each collection, Spring and Fall, and will get the special opportunity to experience fittings and seeing the transformation of her gown from start to end. Unlike RTW, you fit and buy gowns that are ready made. RTO is completely different. You can order the design you want but the size will be customized according to your specific body measurements, just like MTO.
Veejay loves challenges, and if you have a wild concept in mind, she would gladly take on the opportunity to make the gown of your dreams.
Her signature style is texture and details. She loves making gowns that are contemporary in terms of details but classic in silhouette and shape. Veejay likes mixing different elements.
And with Veejay taking Masters in Fashion Design at Academy of Art University in San Francisco, she has developed an online system approach to design with clients all over the world who want to don a FLORESCA creation.
There is even more to look forward to as she applies the new techniques that she learns in more international shows, and perhaps a new branch in San Francisco or New York City. Truly, Veejay Floresca is a global Pinoy we can all be proud of.
What’s even more admirable is the woman she has embraced and the passion and inspiration she is passing on to clients, future young designers and to other Pinoys worldwide.
When In Manila, check out the “Madore” RTO line and embrace the words of wisdom of Veejay : Respect and trust between a bride and her designers is first and foremost. “Never ever work with a designer who doesn’t know how to listen.”
Contact Veejay :
2416-A Nobel St., Brgy. San Isidro, Makati City
For appointments and/or inquiries,
Follow her on tumblr : http://veejayfloresca.tumblr.com/
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