I just want to thank my friend Carlo Ople from CarloOple.com for inviting me to the trade launch of TV5.
TV5 launched their new set of news programs under the theme of “Aksyon” or Action. I was thoroughly impressed by their attitude and approach to news gathering. To them, reporters aren’t just there to report the news, but also to help people in need. Their news reporters are actually trained in basic first aid, CPR, and emergency procedures. Furthermore, TV5 news hires certified and trained medical professionals who can give the news while helping the people at newsworthy events.
If you think about it, many news stories happen when people are hurt or in need of help. As such, this proactive approach to news gathering and reporting is a great way of taking things to a new level.
The launch itself was really nice, as well. Everything from the orchestra to the venue to the people and even to our waiters was top notch – definitely a sign of better things to come from TV5! Here I am with my friends from Catalytx Advertising:
News5 Launches 360-Degree Multimedia Platforms
True to its commitment to ignite a new kind of firebrand journalism that goes beyond traditional news reporting, News5 rises to the challenge of bringing comprehensive and up-to-the-minute news by launching a massive 360-degree convergence of various multimedia platforms to deliver relevant and real-time news updates to Filipinos all across the country and around the world.
As TV5’s News and Information organization, News5 breaks boundaries with its non-stop delivery of the latest news on free-to-air TV, on the much-accessible radio FM band, and on the globally available Internet. Barely a year since its launch, News5 has earned the status of being a credible news organization with a dynamic team of news anchors, reporters and correspondents who often gain first-hand access to late-breaking news and exclusive reports that benefit the viewing public.
News5’s launch of its multimedia news platforms presents a series of milestones in the industry. Another innovation to be introduced by News5 is the first-ever non-stop news and sports channel on free TV, AksyonTV UHF Channel 41 (Channel 29 in Davao and Cebu). The 24-hour news and sports channel gives Filipinos the privilege of continuously being updated on the latest national and international news and witnessing some of the most talked about sports events even without cable subscription.
Frontlined by a formidable lineup of veteran news personalities who are known pillars of the industry, AksyonTV will officially air this February 21. As its first big salvo, it brings the much-awaited battle of Fil-Am female boxer Ana Julaton, the WBO Super Bantamweight champion who will slug it out with the fiery Francesca Alcanter.
Dubbed as ‘The Return of the Hurricane,’ the championship bout will be held at the Craneway Pavilion, Point Richmond, California and will air live on AksyonTV UHF Channel 41 on February 26. This and a lot more are in store as AksyonTV goes full blast in delivering non-stop news and sports coverages.
News5 also launches its InterAksyon website which will present real-time news writeups and video streaming of news reports for the benefit of Filipinos here and abroad who want to be updated on the latest happenings in the country. More importantly, InterAksyon’s tie-up with vital organizations such Metra (for the most technologically advanced weathercast) and the MMDA (for synchronized traffic updates) will make the website an essential instrument for the Filipinos’ everyday life.