If you’ve been following ROSALÍA’s style evolution, you already know the Grammy-winning music icon doesn’t just follow trends—she sets them.
Continuing her partnership with New Balance, the global superstar is fronting the brand’s latest visual campaign, putting her unique stamp on a beautiful new interpretation of the highly coveted New Balance 204L. Captured by renowned visual artist Renell Medrano, the campaign places ROSALÍA’s boundary-pushing creativity front and center, showing off a side of the iconic sneaker we haven’t seen before.
Since joining the New Balance family as a Global Ambassador in 2025, the Spanish singer-songwriter has seamlessly blended her personal aesthetic with the brand’s heritage. For this latest drop, she brings a distinctly feminine, romantic energy to the sneaker’s nostalgic foundation.
If you love footwear with unique personality, you’re going to obsess over the new details. The reimagined 204L features delicate scalloped detailing and chic ribbon laces, offering a softer touch to the classic streetwear silhouette.
Finished in an elegant Sea Salt and Linen colorway, it’s a versatile neutral designed to mirror ROSALÍA’s intentional, expressive approach to fashion.
“What drew me to the 204L is its balance of legacy and progression,” ROSALÍA shared. “It’s polished but disruptive. From the beginning, debuting the 204L alongside the announcement of my ambassadorship with New Balance felt like a natural extension of our shared vision.”
Chris Davis, Brand President and Chief Marketing Officer at New Balance, highlighted how much of the project belongs to her vision: “Rosalía’s co-authored approach to our partnership helped shape the visual identity of the 204L into an icon. Her vision is bold, intentional, and unmistakably her own, which is what elevates this beyond a traditional campaign into something more artistic.”
In the Philippines, the sneakers will retail for ₱6,795 and will be available on NewBalance.com and at select local retailers.
