Trending Now: Filipino Netizens Show Off the Best of Their Hometowns on Social Media

 A new challenge is making the rounds on Instagram and Tiktok as Filipino netizens proudly show off why their hometowns are the G.O.A.T., or the Greatest Of All Time. 

The social media trend, which uses the hashtags #AXNHometownGOAT and #[Name Of Your Hometown]GOAT, is inspired by the new Original Production by AXN Asia, in collaboration with the Department of Tourism (DOT), My Hometown Is G.O.A.T., which premiered last week on November 4.

My Hometown Is G.O.A.T. follows Megan Young and Mikael Daez, Gazini Ganados, and the PBA Moto Club comprised of Marc Pingris, JC Intal, Jayjay Helterbrand, and Rico Maierhofer as they revisit their hometowns in Zambales, Zamboanga, and Pangasinan along with nearby provinces, to showcase the best that these destinations have to offer.


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In the spirit of the show, AXN Asia is calling on their Filipino audiences across the region to take to Instagram and TikTok to talk about their own hometowns in the Philippines and what they think to make these places the G.O.A.T.. 

Popular content creators on Instagram and TikTok have already contributed to the trend with their own posts that share both interesting trivia as well as personal memories about their respective hometowns. 

Some early joiners of the trend include Davaoeña beauty and lifestyle content creator Dewanie Kim Catapang, Bulaceña pilot and beauty queen Chezka Carandang, professional surfer Philmar Alipayo from Siargao, and Kapampangan photographer Mark Canlas.


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A post shared by Dewanie Kim Catapang (@waniedoo)

@pilotchezka Can’t wait for @axnasia to discover my hometown because #BulacanGOAT! ? #AXNHometownGOAT #MoreFunAwaits @tourismphilippines ♬ original sound – Pilot Chezka Carandang

Their posts have been subsequently featured on AXN Asia’s website, where the channel is pulling posts from Instagram and Tiktok containing the hashtag #AXNHometownGOAT in hopes of creating a comprehensive collection of hometown memories from Filipinos all over the Internet. The collection of posts can be found on


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A post shared by Philmar Alipayo (@chepoxz)

Like these social media stars, you can also show off your hometown and get featured by AXN Asia. On TikTok, use the Green Screen filter to give your audience a virtual tour of your hometown’s best assets. On Instagram, share a carousel of photos or videos of your hometown, along with a caption of your personal take on why it’s the greatest of all time. On both platforms, remember to tag @AXNAsia and use the hashtags #AXNHometownGOAT and #[Name Of Your Hometown]GOAT (e.g., #ManilaGOAT) to allow the channel to feature your content.


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Viewers can catch the remaining episodes of the travel and lifestyle reality series My Hometown Is G.O.A.T. every Thursday and Friday at 8.30PM on AXN Asia, available on SKYCable, Cignal, G-Sat, and various cable operators nationwide, or on AXN Asia’s YouTube channel every following Wednesday. 

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