When In Manila, it is not an unknown fact that the Philippines is Southeast Asia’s FASTEST growing market for smartphones (GfK, 2013). Wherever you go, a smartphone seems to be always present on one’s hand but, before this popular gadget actually reach the hands of the consumers,the process of finally purchasing one is such a tedious task. I, for one, spent two full months before eventually buying my current phone. Comparing and contrasting features, asking friends’ opinions, searching for local and foreign product reviews, going to the brand’s local store to try a model,canvassing for the best price – these are just the common rituals I underwent when I bought my current and previous phones, and I’m sure you did too!
NOW, a brand-new smartphone has arrived in the Philippines. This smartphone I’m talking about just won the “Best LTE Device” in the recently concluded Global 2013 LTE Awards. It is also the phone that surpassed 1 million units in sales in South Korea! Its grand unveiling happened on the night of July 25, 2013, at a fitting venue, the elegant Ayala Museum. The reason why Ayala Museum is such a fitting place for the reveal because the phone is as equally elegant as the venue, and the name of this phone is the LG Optimus G Pro-a phone that brings a lot to the table that it could just make you decide to buy it lightning fast.
The executives of LG Electronics Philippines: Mr. Sung Woo Nam (Managing Director of LG Electronics Philippines), Mr. Lawrence Kim (VP of LG Mobile Communications), Mr. Rolland Dallarte (Head of LG Corporate Marketing), Ms. Jillian Lichauco (Marketing Communications and PR Manager), Mr. Ferdinand Ventura (LG Mobile Marketing Head), Ms. Faith Mijares (LG Mobile Product Manager) and Mr. Byron Ong (LG Mobile Marketing Manager), along with DDB Group Philippines, spearheaded the launch of their latest flagship phone.
To add sparkle to it even more, the “welcome party” for this widely-renowned smartphone was also attended by popular personalities such as celebrity photographer, Mr. Raymund Isaac, Qualcomm Malaysia’s regional head, Mr. Mantosh Malhotra, and LG Optimus G Pro‘s three brand ambassadors,Paulo Avelino, Maxene Magalona and Kiefer Ravena. After listening to their own experiences with the phone, my mind wandered about all the possibilities I could do if I had that phone (I really hope to get one once I have enough budget..Calling out sponsors hahaha). Well, being starstruck from all the present personalities did not hinder me from letting my mind leave the room and wander somewhere else with this phone