Starbucks has announced a significant change to its menu, effective November 7th: the company will no longer charge extra for non-dairy milk alternatives U.S. and Canada company-owned and operated stores. This decision aims to make plant-based beverage options more accessible and affordable for customers.
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“Core to the Starbucks Experience is the ability to customize your beverage to make it yours,” said Brian Niccol, Starbucks chairman and CEO. “By removing the extra charge for non-dairy kinds of milk, we’re embracing all the ways our customers enjoy their Starbucks.”
Non-dairy milk is Starbucks’ second most popular customization, trailing only behind adding a shot of espresso. This change is expected to benefit many customers, with nearly half of those who currently pay for non-dairy milk modifications in company-operated U.S. stores seeing a price reduction of over 10%.
This move aligns with Starbucks’ broader strategy of enhancing the customer experience and reinforcing its position as a leading coffeehouse.
