Sperry Hosts a Super Cool Backyard Party to Launch Their Latest Collections

When you hear the term ‘boat shoe’, the first brand that probably comes to mind is Sperry. This makes perfect sense since Sperry actually invented the boat shoe back in 1935. Today, however, Sperry isn’t just about the famous boat shoe. In fact, they are reinventing the sneaker this year by adding a modern and fresh new look to the Sperry brand through the Paul Sperry collection.

To launch their latest collections, Sperry hosted a super cool #IamPaulSperry backyard party last July 13, which has since then been dubbed as a ‘Pinterest-dream’ coming to life, generating 220 Instagram posts from celebrities, socialites, and digital influencers.
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Taking inspiration from backyard parties in Southern California and rooftop events in New York, Sperry created a fusion between urban and laid-back, turning a private residence in Forbes, Makati into an Instagram-worthy setup.

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Check out what went on behind the scenes in this video by Ave Averilla, one of the bloggers who attended the event (spot the new shoes and some of Sperry’s influencer friends in the video!):

Personalities seen at the event were Axel Torres, Patrick Sugui, Kyle Vergara, Iñigo Pascual, Louise delos Reyes, Sam Concepcion, Loisa Andalio, Maris Racal, Kelly Day, and Richard Juan. Society influencers such as Jolo Estrada, Almira Teng, Quark Henares, Shamee Sugui, Miguel Avanceña, Denisse Oca, Kally Araneta, and ABS-CBN Publishing’s CEO, Ernie Lopez came for a good time, as well. Models Brent Javier, Janna Tee, Gil Cuerva, Luis Honteveros, Jessica and Sky Yang, Mark Agas, Kara Gozali, and Lou Muñoz were among the headturners of the night; while top social media influencers Laureen Uy, Camille Co, Will Dasovich, and Janina Vela were also present.

To see more of the shoes, read on…

The Paul Sperry Collection

The Paul Sperry collection is inspired by Paul Sperry’s inventive spirit. “Colorful, fashionable, and functional, the new collection is an athletic marriage of our past and future,” says Rick Blackshaw, President of Sperry. “This updated version of the iconic boat shoe features a sporty, lightweight design meant for adventures on and off the boat.” If you have an active and creative lifestyle, in general, then these sneakers would be perfect for you.

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Sperry Sneakers

In 1935, founder Paul Sperry created CVO or Canvas Vulcanized Oxford, the world’s first sea-based sneaker chosen as the official Deck Shoe of the Navy’s Amphibian Corps. The sneaker was selected for its sure-footedness which is essential to officers and crew.

For 2016, the brand introduces its latest lineup – a collection born with Sperry’s sneaker heritage. The line includes the men’s and women’s Bahama 2-Eye, Striper CVO in washable nubuck leather, and the women’s Seacoast.

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Jaws-Inspired Sneakers

Paying homage to the iconic 70s blockbuster, Sperry is also releasing the limited edition Jaws Collection featuring the Jaws poster, bloody logo, lace holes reminiscent of life preservers, and other nods to the movie which can be seen on the sides, heels, and toe panels of select Sperry silhouettes. The shoes come in men’s, women’s, and unisex styles and in custom Jaws boxes.

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Sperry Backyard Party 4 Whether you’re a Jaws fan or simply need new and comfortable shoes to update and revamp your wardrobe, Sperry has got something for any kind of style. Check them out in stores today! 🙂

Sperry Philippines

Bonifacio High Street, Glorietta 3, TriNoMa, UP Town Center, SM Fairview, SM North EDSA – The Block, SM Aura Premier, SM Mall of Asia, SM Southmall, Robinsons Place Manila, Ayala Center Cebu, SM Northwing Cebu, SM Seaside Cebu, SM Iloilo, SM Bacolod, SM Lanang – Davao, Centrio Mall – CDO, select department stores, and online.

www.sperry.com.ph

Facebook: http://www.facebook.com/sperry

Twitter/Instagram: @SperryPH






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