Let’s be real, no one can last the festivities without an invigorating drink to keep you in full “LIFT mode.”
Festival-goers joined the fun as LIFT brought its bold spirit to MassKara for the first time (Photo: Coca-Cola Philippines)
Bacolod’s MassKara Festival once again took off in full swing, filling the streets with electrifying parties, vibrant parades, and the infectious energy of thousands of festival-goers who came together to celebrate the city’s spirit of joy. As the festivities occurred, Coca-Cola Philippines featured its newest drink, LIFT, instantly capturing the attention of the buzzing crowd and joining in on the fun!
Lacson Street drew thousands of festival-goers with LIFT’s three-day activation, which featured the exciting “Dare to Switch” challenge. Here’s how this refreshing beverage became one of the unexpected highlights of this year’s MassKara Festival.
Introducing the IT Drink
MassKara Festival’s daring charm and the buzzing energy of its festival-goers perfectly match the vibrance and boldness of LIFT, Coca-Cola Philippines’ newest drink that energizes today’s generation of go-getters, hustlers, and everyone who brings life to the party!
Attendees eagerly joined the activities at the grand LIFT booth, won exclusive prizes, and captured their unforgettable MassKara moments. (Photo: Coca-Cola Philippines)
With its vibrant, citrusy taste, LIFT instantly boosts your spirit with every sip. Charged with Vitamin B3, Zinc, and Caffeine, it’s made for those who want to power through the chaos and spontaneity of life while living boldly—just like the thrilling activities brought to life by LIFT during the festival.
At the heart of the activation were exciting activities that captured LIFT’s bold challenger spirit. Attendees took on the LIFT Maze, racing against the clock to find their way through the puzzle’s twists and turns. Their physical strength was also tested at the LIFT UpBar, while their unwavering focus and coordination were put to the test at the LIFT Bottle Up challenge. Each game encouraged participants to step out of their comfort zones and embrace their bold side.
Meanwhile, those who wanted to chill out and express their creativity struck their most candid and playful poses at the LIFT Art Photo Wall.
The LIFT booths were a great way not only to ignite the competitiveness of festival-goers but also to turn every share-worthy moment into an online celebration that kept the spirit of MassKara alive even after the festivities ended. With each challenge, the LIFT booth became a safe space where everyone could have fun, unleash their competitive spirit, and dare to switch.
Attendees eagerly joined the activities at the grand LIFT booth, won exclusive prizes, and captured their unforgettable MassKara moments. (Photo: Coca-Cola Philippines)
Indeed, LIFT left a lasting impression among festival-goers as their booths showcased the true spirit of Filipino competitiveness and warmth.
“LIFT’s first-ever MassKara activation was a celebration of the bold spirit that defines both the brand and the festival,” said Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “MassKara is all about uplifting the Filipino spirit, and LIFT embodies that same drive — to face every challenge with confidence and dare to switch when it’s time to level up.”
Are you ready to make the switch? LIFT is now available in sari-sari stores across Western Visayas, with more events and activations to come nationwide.
Follow LIFT Philippines on Facebook and Instagram to catch the next stop of the Dare to Switch experience.
