Fresh from the massive success of its first official store at SM Megamall, POP MART is officially expanding its footprint in Metro Manila. This time, the global toy sensation is making its way to the heart of Bonifacio Global City.
The brand new POP MART store is located on Level 2 of SM Aura. Spanning 164 square meters, this branch officially opened its doors to the public on January 16. This launch is a significant milestone as it marks the brand’s first permanent location in Taguig City. It follows a year of incredible local momentum that started with various pop-up stores across the city and eventually led to the grand opening of their flagship Ortigas location last December.
The space is designed to be bright and inviting, with a thoughtful layout that encourages visitors to explore at their own pace. Whether you are a longtime fan or a curious newcomer, the displays make it easy to browse through the various collections. You will find the signature blind box series sitting right alongside larger collectible formats, making the store a go-to spot for gift hunters and serious toy enthusiasts who want to see the latest releases in person.
For this specific opening, the spotlight is on SKULLPANDA. Known for her expressive designs and edgy visual style, SKULLPANDA is a fan favorite that anchors the store’s impressive lineup. Her presence highlights the brand’s dedication to artistic flair and characters that truly resonate with personality. As an official branch, the SM Aura store will also be among the first to carry POP MART’s newest global releases, ensuring that the selection stays fresh and dynamic for every visit.
The move into BGC reflects how much the brand has grown since its early pop-up days at SM Mall of Asia, SM Makati, and SM North EDSA. This expansion is fueled by a massive community of Filipino collectors who see designer toys as a form of self-expression and lifestyle. Today, these stores have become more than just retail outlets because they serve as social spaces where fans gather to take photos, compare their latest hauls, and share the genuine excitement of unboxing a mystery figure.
If you are wondering what is next for the brand, the excitement is far from over. While official details are still being kept secret, POP MART has hinted that another store is already in the works for a location north of Metro Manila. This continuous growth shows just how committed the brand is to making its characters accessible to every Filipino fan.
