Filipino Swiftiesโhardcore fans of monumental pop and country icon Taylor Swiftโranked number one in worldwide Google Search interest for the superstar.
The Philippines scored a full 100 inย worldwide search interest over time for the โTaylor Swiftโ search termย during the week of July 2 to 8 due to the release of her re-recorded album โSpeak Now (Taylorโs Version)โ and ticket sales for Singapore leg of her worldwide โThe Eras Tourโ went live. To get around the lack of a Philippine stop in the tour, Filipino Swifties planned to buy tickets and travel to the Singapore show.
Photo: @taylorswift13 Twitter | Google Trends
The country beat the concert host Singapore (87), the US (79), and Australia (74). After the third and fourth in the 70s, the interest over time falls steeply, with Ireland next at number five and scoring 55.
Within the Philippines, CALABARZON topped the regions with 100, closely followed by Metro Manila with 99. The top five are rounded out by Central Luzon (95), Bicol (92), and Western Visayas (91).ย
The interest over time statistic refers to the dominance of a specific search term compared to others at a certain time and place. This means that in the Philippines and its top five regions,ย Taylor Swiftย as a Search Term truly dominated all other keywords. The stat normalizes the overwhelming amount of search data by properly contextualizing it with times and locations.
Photo: Google Trends
This should come as no surprise to many, as the Philippines is a major hotbed of Swiftโs fanbase in Southeast Asiaโif not the whole world. Her songs have remained atop streaming charts for nearly two years, especially with a steady release schedule, while tribute performances in drag shows have drawn hundreds of people in malls and other venues.
Swift hasnโt been in Manila since 2011 when she performed a one-night show at the Araneta Coliseum. Critically acclaimed for its concept and musical depth that draws from her full discography, โThe Eras Tourโ is Swiftโs sixth concert tour that began on March 23 earlier this year and will go through five continents before concluding on August 17, 2024, in London.