Say Hello to the Newest Fully Booked Branch in Metro Manila

Bookworms from the North of Metro Manila, rejoice! Fully Booked has just opened its 28th branch in SM City Grand Central today – the first physical store that the bookstore chain has opened since March 2020.

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Photo from Fully Booked

Fully Booked SM City Grand Central joins the growing cluster of North Metro Manila branches that includes Eastwood Mall, Gateway Mall, SM City Fairview, SM City North EDSA, Regis Center in Katipunan, Trinoma, and UP Town Center.

The opening of Fully Booked SM City Grand Central is a testament that the country’s most complete bookstore continues to strive despite the challenges that the pandemic has posed for many retail businesses. “We’re delighted to open yet another store and offer our wide selection of titles to more bookworms in the Philippines. Fully Booked is definitely here to stay and we might have a few more announcements before the year ends—so stay tuned,” says Founder and Managing Director, Jaime Daez.

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Photo from Fully Booked

While Fully Booked has put more effort to boost its online store ( and e-commerce platforms to adapt to the situation brought upon the pandemic, Daez says that Fully Booked is still very much committed to helping readers discover their next great read through the in-store shopping experience.

“There really isn’t any substitute for being in a space surrounded by books just waiting to be picked up from the shelf. We understand that readers still crave for that unique experience of discovering a new read among stacks of books,” said Daez.

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Head on over to 2/F SM City Grand Central, Rizal Ave. Ext. Corner Bustamante Street, Caloocan City to browse among the shelves of Fully Booked’s newest branch. For its opening weekend (May 13-15), Fully Booked is offering a free discount card promo for all customers who will purchase a minimum of Php3000 (single transaction).

Learn more about the lifetime membership and the Fully Booked Discount Card here.

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