Men are supposed to look roguish, unprepared of their clothes, and unperturbed of the fashion burden, they say. Men are meant for the dirty road, thus they are confined within the “I-don’t-care-about-what-I-wear” psyche. This is because they are men.
Now imagine this: a guy walks into the coffee shop donned in a chic shirt, casual walking shorts, and a good pair of topsiders. “Too stylish,” one may say. “He just must be attractive,” another retorted. Everyone thinks he must be somebody. And all the talk about the stylish guy begins.
But who says a man can’t do style based on his own preference? Today, there is a lot of freedom in terms of lifestyle and personality. Gone are the retro days of the rugged man because he has evolved into the man of style, capable of looking good because he believes he has what it takes to do so. And fashion comes as a manifestation of the modern man that has come to walk the streets of the everyday life.
Erb and Chet, an urban and modern lifestyle fashion line for men, revolutionizes the Filipino man’s fashion sense and taste with its line of shoes, bags, and button-down shirts. To Erbi Limin and Chet Alzona, the founders and designers of the brand, it was a matter of seeing themselves in this modern man wearing what they love, thus their connection with the fashion line and the consumer is established and grounded. This fundamentally established their design philosophy.
With Erbi and Chet’s gained design skills from the Fashion Institute of the Philippines and their passion for bags, shoes, and apparels, Erb and Chet was turned into reality. The fashion philosophy revolves around authenticity as seen in the genuine leather used for their bags and shoes, and comfort as seen in the casualness of their designs.
Erb and Chet Shoes
The fashion line brings its signature neo wingtips, loafers, and deck shoes into the market because they are the best things they’ve got.
The modern brogues come into play as a break-even in the fashion line with their fine and sophisticated designs.
Boots are always IN these days. The besert boots bridge the gap between the adventurous and stylish lifestyle.
For the casual guy, these tassel loafers complete the get-up.
Weejuns never shortchange a guy who is simplistic and minimalistic.
And of course, there are the deck shoes. Some brands are expensive, but Erb and Chet make their shoes very accessible to the modern Filipino guy.
The deck shoes may also come in suede for a softer feel while on a casual walk.
Erb and Chet never ceases to stop innovating as it introduces the deck boots, the high-cut version of the deck shoes.
Making the shoe line more interesting are the denim oxfords. Oxfords are normally worn as dress shoes for business casual or formal wear. This is genius because Erb and Chet crosses borders to bring out the best in men’s fashion.