The Glorietta Activity Center is turning green this weekend as the Souk Pop-up Matcha Festival gathers over 60 of the metro’s top tea, food, and lifestyle brands for a massive three-day celebration. From March 14 to 16, 2026, the heart of Makati will serve as a centralized hub for ceremonial-grade tea culture, artisanal desserts, and curated local finds.
Following a series of successful community events, Souk’s latest festival offers a comprehensive look at the growing matcha movement in the Philippines. The event features a dedicated Matcha Market where attendees can source everything from premium powders and professional whisking kits to ready-to-drink lattes.
Beyond the traditional whisk, the festival highlights culinary innovation through exclusive collaborations. Visitors can sample limited-edition treats such as “matcha-misu” and savory green tea-infused pastries. The experience is further expanded by a diverse lineup of lifestyle participants, featuring local apparel, handcrafted fragrances, and home goods. Interactive installations and the Urbanlens Photobooth will also be available for guests to capture the event’s “matcha mood.”
The festival features an extensive roster of participants, including:
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Matcha & Beverages: Hojichan, The Matcha Co, Currently Whisking, Too Much Matcha, Matchanese, Genki Matcha by Lubay, Matcha House of Lipa, Kura Matcha, Sari Matcha Bar, Waypoint Sip, Acay, Matcha Besties Club, and Patcha Matcha & Co.
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Food & Pastries: C’est Bon, Karera, Rememberry, Twenty Four Bakeshop, Merci & Co, The Dough Kitchen x Oli, Hizons Cakes & Pastries, The Good Poison x Sweet Kamote, Crickles To Go x Zachys Sweetreats, and Dimebag x Oh Mr. Gulay.
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Lifestyle & Fashion: Breezyful, Milkwear, St0p & Style, Happy Clothing, The Look Officiel, Fresh Element, RL Accessories, Lucas & Belle x Solara Sacs, Isla Marikit x Amara Parfum, Gems & Stones PH, Discreet, Pina Couture, My Chic Bag Shop, El Gara, Allora Manil, Hues Novelties, Goldys Collection, H&N Pearl, To Each His Own, Shop Nita, Overdose Perfume, Mr. Tango Half, Ayami Creations, Rajas, OMS Accessories, Balay Baler, MPB Crafts, Glitzy Manila, Sinag, Scenterra Fragrance, Hitsback, Kim Thao, Blessings for Keeps, Bijouterie, Atmostpeer, Dear Aure, and Carrent Enterprises.
The Souk Pop-up Matcha Festival is open to the public from 10:00 AM to 10:00 PM throughout its three-day run at the Glorietta Activity Center. Admission is free. For real-time updates and a full schedule of activities, follow @souk.popupon Instagram.
