Open since November 7 2025, The Paper Bunny proudly launched its first-ever store in the Philippines – marking the brand’s debut outside of Singapore.
Photo: The Paper Bunny
Located in the heart of Bonifacio Global City, Taguig, Philippines, within Uptown Mall, the store marks a significant milestone in the brand’s retail expansion and its commitment to reaching a growing customer base in the Philippines.
Followers of the brand based in the Philippines can finally experience The Paper Bunny in person at TPB Uptown BGC. More than just a retail store, the space is envisioned as one that invites exploration, discovery, and connection through tactile elegance and an intimate lived-in charm. Within the store, elements of art, thoughtful craft, and design converge to create an immersive artisanal atmosphere where customers can define their own version of an intentional, everyday life.
Spanning 1,666 square feet – The Paper Bunny’s largest store to date – the space embodies the brand’s philosophy of thoughtful gifting and intentional everyday living. Like an artisan’s atelier woven into the fabric of everyday life, the sensorial and tactile space welcomes everyone to fully immerse themselves in The Paper Bunny universe, featuring a complete range of bags, apparel, accessories, and more.
Photo: The Paper Bunny
The store reflects the brand’s exploratory approach to fashion, design, and art. The material palette dances between high-gloss finishes and earthen textures, incorporating hand-hewn wooden elements and hand-painted cladding as display features. Handcrafted sculptural pillars line the entryway at TPB Uptown BGC – the gesture blends raw materiality with graceful contours, anchoring the space and embodying the distinctive spirit of The Paper Bunny in blending modernity and craft into everyday living.
As the brand continues to bring people and communities together through meaningful moments and shared experiences, the store introduces The Atelier: a seasonal, thematic color-block enclave within the space for curated product showcases and immersive brand experiences.
Photo: The Paper Bunny
As part of its ongoing practice of championing artistry and collaboration, The Paper Bunny partners with renowned Filipino artist Leeroy New to bring a one-of-a-kind installation to its first store in the Philippines. The piece features one of the brand’s iconic silhouettes, The Arc, reinterpreted by the artist by using both waste materials from the brand as well as locally-sourced waste materials from the Philippines, featuring an iridescent quality befitting of the holiday season. This striking, sculptural installation serves as a symbolic expression of the brand’s long-awaited arrival in the Philippines – a harmonious fusion of TPB’s design language with Filipino creativity, craftsmanship, and a nod to cultural connection.
TPB Uptown BGC is located at: 36th Street, 9th Avenue, Taguig, Metro Manila, Unit A12-A13 GF Uptown Mall 10 AM to 10 PM daily
