Since its introduction in 2020, adidas’ Adizero Adios Pro range has consistently dominated the podiums, featuring on the feet of more World Marathon Majors winning athletes than any other brand.
Photo: adidas Philippines
Building on this legacy, adidas is introducing a new era of fast with the launch of the Adizero Adios Pro 4 ahead of the fall marathon season, debuting in Berlin this upcoming weekend. The race-ready Adios Pro 4 is engineered for peak performance, the new release is designed to help athletes achieve top performance on race day.
ADIZERO ADIOS PRO 4 – DESIGNED TO BREAK RECORDS
Developed at adidas’ Innovation Lab in Herzogenaurach, Germany, and tested extensively with consumers and top athletes across multiple countries, including elite runners in Iten, Kenya, Japan, and the US, the Adizero Adios Pro 4 combines proven race-winning technology with fresh Adizero design aesthetics. Product teams and engineers drew on insights from earlier Pro silhouettes to refine and enhance the new racing shoe for optimal performance and speed.
Key updates include:
- NEW FOREFOOT ROCKER POINT GEOMETRY: Inspired by the revolutionary Adizero Adios Pro Evo 1, the forefoot rocker – the point at which the sole curves upward underneath the toes or forefoot – is placed at 60% of the length of the shoe. This is lab-tested to trigger forward momentum and improve running economy. Alongside this, the shoe boasts a full-length Lightstrike Pro midsole, providing runners with a lighter and softer feeling as their feet hit the ground.
- LIGHTLOCK UPPER: The shoe introduces a first-of-its-kind lightweight, one-way stretch woven mesh upper that is paired with internal locking bands for a snug and secure feeling when running at high speed. This is matched with a new lacing system, which provides a locked-down fit for runners.
- LIGHTTRAXION OUTSOLE: After studying strike patterns of some of adidas’ leading athletes, to understand where grip was needed most, these insights were translated into a new patterned outsole that maps material to key areas.
“We’re kicking off fall marathon season strong with a bold update to our most successful silhouette ever – the Adios Pro,” says Charlotte Heidmann, Global Category Director Running Footwear at adidas. “The shoe was developed with and for some of the world’s fastest including Agnes Ngetich, Benson Kipruto, and Amos Kipruto, underlining our commitment to serving our athletes with innovation that propels their race-winning pace.”
The Adizero Adios Pro 4 weighs approximately 200g (men’s)* and 172g (women’s).
Launch Information
Featuring the well-known Adios Pro colorway DNA, the Adizero Adios Pro 4 will cost PHP 13,000. While it will be widely available from January 2025 in-store, on adidas.com and via the adidas app, limited stocks will be dropping exclusively on the adidas app and online on September 29. For more details, please visit https://www.adidas.com.ph/adizero-running.
It launches alongside a new apparel range, inspired by the triumphant “sound of winning” at the finish line during competition, which includes a race-ready Adizero singlet, and Adizero Control Short Tights – made with RHEON™ technology, which actively supports and controls muscle movement.
The Adizero Adios Pro 4 will be celebrated as part of this week’s global adidas Running “Fastcore” event for partners, creators and special guests ahead of the Berlin Marathon. Follow the conversation on Instagram and X/Twitter using #Fastcore, #Adizero Adios Pro 4 and @adidasrunning.
