Hmlet, Provider of Co-Living Spaces Around Asia, Rebrands to Habyt and Names New CEO for APAC

Habyt, the world’s leading flexible living provider, announced the appointment of Jonathan Wong as its new Chief Executive Officer for APAC.

This strategic decision coincides with the rebranding of recently merged Hmlet to Habyt as part of Habyt’s mission to create a distinct, unified global flexible living brand that reflects the company’s values and mission.

The unification of all brands within the Habyt Group under one global flexible living brand will enable the company to fast-track its global expansion as the international leader in the sector.

Jonathan Wong - Chief Executive Officer of Habyt APAC

Photo: Habyt

Jonathan will lead the business in APAC by delivering commercial success for real estate partners, enhancing stay experiences for Members, expanding Habyt’s presence across the region, as well as deepening its footprint in current cities.

He brings with him a wealth of transformational leadership qualities backed by a track record of launching and scaling top-tier businesses across the region.

Prior to joining Habyt, Jonathan held senior executive positions at CloudKitchens APAC, a tech-enabled real estate business, and at Uber SEA.

Under Jonathan’s leadership, Habyt will continue its mission to revolutionize the way people rent accommodation, with a commitment to quality and convenience. The rebrand, which emphasizes accessible accommodation, signifies a fresh approach to providing seamless and diverse solutions for individuals and families seeking both short and long-term stays.

Hmlet, Provider of Co-Living Spaces Around Asia, Rebrands to Habyt and Names New CEO for APAC

Photo: Habyt

Habyt’s extensive international portfolio of locations, and suite of offerings from shared and private apartments, to hotels and serviced apartments ensures that there is a perfect option for everyone — removing barriers and complexities associated with traditional rental solutions.

“I am thrilled by the opportunity to join Habyt on this transformative journey for members, our real estate partners, and the cities and communities in which we operate,” said Jonathan Wong, CEO APAC for Habyt.

“We are committed to creating exceptional flexible living experiences which create value for all stakeholders in our ecosystem. We are proud of what the team has achieved, and with their passion and dedication, we will continue to build on this strong foundation to enable access to flexible living anywhere and for anyone.

“Through Jonathan’s impressive track record, we are confident that his business acumen, exceptional leadership qualities, and experience in scaling teams and businesses will be invaluable as we expand our footprint across APAC. His appointment could not have come at a better time as Habyt Group unlocks a new brand strategy and ambition to grow across the region,” said Luca Bovone, Founder and CEO of Habyt Group.