Inka Magnaye appealed to brands not to replace artists and creatives with artificial intelligence (AI) after a major label opted to use AI instead of her mother for a voice-acting gig.
Photo: Inka Magnaye/Instagram
Inka noted that while companies may choose AI to cut costs, stripping people of opportunities could prove detrimental to businesses in the long run.
“Sure, you save money. But the money you would have spent on the real people who would LOVE to work with you will end up spending this money back on you anyway. We are your customers, too,” the voice artist wrote on Facebook.
The 37-year-old content creator-turned-actress challenged brands to stand up for people trying to make a living by choosing real talent over AI for creative roles.
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“Many years ago, I came across a quote that left an impact on me: Where you spend your money is a vote you cast toward the future you want,” Inka said. “So big brands with money, I ask you: Is that the future you want? A world where numbers, codes, and programs siphon the earth’s resources and take opportunities from actual human beings?”
After her post, other media and creative industry workers began sharing similar experiences, showing how AI is gradually encroaching on jobs traditionally done by humans.
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“I lost two of my major writing gigs in two weeks to AI. I’ve been writing for one of them for almost 20 years,” one Facebook user shared in the comments.
Other commenters highlighted that AI adoption is extending into non-creative sectors as well.
“Sa BPO industry din po. Unti-unti nang pinapalitan ng AI. Nawalan din ng work sister ko kasi yung tasks nila, AI na daw pumalit,” another person commented.
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Despite these challenges, Inka remains firm in the irreplaceable value of the human touch, emphasizing the fundamental limitations of automated technology.
“AI VOs sound lifeless. AI art feels lifeless. AI music sounds lifeless. Why? Because AI is not alive. It can never replicate life,” she noted.
Many netizens echoed her sentiment, pointing out that AI-generated outputs often feel overly generic and visually or auditorily repetitive.
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“I’m honestly so sick of hearing AI music and AI voice-overs in reels and commercials. And seeing AI art, even on menus—which makes the food look unappetizing; to be honest, I’d prefer the low-quality photos they used before, at least it isn’t false advertisement,” one commenter wrote.
“What’s even more ridiculous is that they create false information with AI, which fools a lot of people who are not media literate, just so they can profit,” the person added, underscoring concerns over AI-generated misinformation.
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Since the advent of generative AI, workers across industries have raised concerns about its impact on the workforce, arguing that technology should streamline tasks rather than replace human employees entirely.
ALSO READ: Inka Magnaye Shares Honest Thoughts on Liza Soberano and Shay Mitchell’s Voice Acting
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