IN PHOTOS: Adobo Magazine Celebrates 11 Years of Passion and Creativity

When in Manila, you will never run out of creative geniuses and passionate artists. Last April 19, 2017 Adobo Magazine celebrated its 11 years of creativity and passion with no less than awarding the best and the brightest in design and creativity.

With its 20 categories, 122 finalists emerged out of 400 entries submitted to Adobo Design Awards 2017. For the second year, Adobo Magazine has the full support of D&DA, a global association for creative advertising and design, which makes the competition a really tough one. With this year’s theme, “Inspiring Humanity through Design”, the leadership does not solely aim to produce creative excellence but to also inspire creativity with a purpose.

Adobo Magazine Celebrates 11 years of Passion and Creativity

Adobo Magazine Celebrates 11 years of Passion and Creativity

Joining in the ranks of the highly esteemed judges was led by no less than D&AD’s President, Bruce Duckworth. He was joined by Tokyo’s most award-winning creative director from Dentsu Tokyo, Inc., Yoshihiro Yagi, renowned local designers, artists, and agency executives, such as Merlee Jayme, chairmom and chief creative officer at Dentsu Jayme Syfu; CJ de Silva-Ong, associate creative director at TBWA\Santiago Mangada Puno; Patrick Cabral, typographer and calligrapher; Dan Matutina, founding partner at Plus63 Designs; Robert Alejandro, founder and designer at RAD; Jowee Alviar, co-founder and creative director at Team Manila; Harvey Tolibao, Marvel and DC Comics artist; Wawi Navarroza, internationally acclaimed photographer and founder at Thousandfold; Quark Henares, film director and head of Globe Studios; and Ivan Despi, owner and creative director at The Acid House.  

Adobo Magzine's CEO and Publisher. Angel Guerrero taking a photo with the guests. Adobo Magzine’s CEO and Publisher, Angel Guerrero, taking a photo with guests.

Adobo Magazine Celebrates 11 years of Passion and Creativity Adobo Magazine Celebrates 11 years of Passion and Creativity Adobo Magazine Celebrates 11 years of Passion and Creativity

With the event's beautiful back drop.

The event opened with a light play performance by the Excellarate Dancers.

Adobo Magazine Celebrates 11 years of Passion and Creativity

The event is hosted by Julia Savaard and Steven Silva.The event is hosted by Julia Savaard and Steven Silva.

Adobo Magazine Celebrates 11 years of Passion and Creativity

Here is a list of the night’s big winners:

METAL AWARDEE Category Title Entrant name Final Result
Corporate/ Branding Identity Eight – eight for equality DDB Philippines Bronze
Corporate/ Branding Identity Sabaw Logo TBWA\Santiago Mangada Puno Bronze
Corporate/ Branding Identity Itokish Website Brandyard Silver
Corporate/ Branding Identity EIGHT – What’s Your Number? DDB Philippines Bronze
Corporate/Branding Identity – In Print “Welcome Home”: The DDB Home Kit Tribal DDB Philippines Bronze
Corporate/Branding Identity – In Print/Logo Pinnacle Financial Advisors Shao Design Co. Silver
Corporate/Branding Identity – Logo Benilde Industrial Design Logo De La Salle – College of Saint Benilde, School of Design and Arts Silver
Digital/Interactive Design Loveyourself – #staynegatHIVe Dentsu Jayme Syfu Silver
Environmental/Spatial Design Lost in the Rain (Drive with Care) MRM/McCANN Singapore, Commonwealth/McCANN India Silver
Film Advertising Healing (Smart Communications) TBWA\Santiago Mangada Puno Bronze
Film Advertising Thumb Stopping Thumb Video: Crafting BBDO Guerrero Bronze
Film Advertising Campaign – “AMBISYON (Our Vision) – COUNTRY, SELF, INTRO” Film Dentsu Jayme Syfu Bronze
Film Advertising The Fight Leo Burnett Group Manila Bronze
Film Advertising Scenezoned (Episodes 1-7) Season 1 ManilaMan Bronze
Film Advertising Magnolia Brown Eggs ‘Choices’ Publicis Jimenez Basic Bronze
Graphic Design Lost in the Rain (Drive with Care) MRM/McCANN Singapore, Commonwealth/McCANN India Silver
Graphic Design “PEDESTRIANS” Poster Dentsu Jayme Syfu Bronze
Graphic Design Allphabet Tribal DDB Philippines Bronze
Graphic Design Nescafe Classic “Supremo” Publicis Manila, Inc. Bronze
Illustration #MADETHEPAPERS 1 OF 2 TBWA\Santiago Mangada Puno Bronze
Illustration AdAge Sea of Parts MullenLowe Bronze
Illustration Beyonce TBWA\Santiago Mangada Puno Bronze
Illustration Boat Poster TBWA\Santiago Mangada Puno Silver
Illustration Float Poster TBWA\Santiago Mangada Puno Bronze
Illustration Fuel The Beast DDB MNL Bronze
Illustration Girls Poster TBWA\Santiago Mangada Puno Bronze
Illustration Hygienix ‘World Germination PublicisJimenezBasic Bronze
Illustration Listerine – Rinse The Hate “Laptop” J. Walter Thompson Philippines/Eugene Sucayan Bronze
Illustration Piola Sustainable Livelihood for Women Farmers Posters (Rubber and Cotton Posters) Seven A.D. Bronze
Illustration Sabina Poster TBWA\Santiago Mangada Puno Gold
Illustration – Applied Illustration Pinuno Mural Leo Burnett Group Manila Silver
Illustration – Applied Illustration Lucky Me “Labuyo” Publicis Jimenez Basic Bronze
Magazine & Newspaper – Magazine Cover F&B Report Future Issue HInge Inquirer Bronze
Magazine & Newspaper – Magazine Section Attired: Definitive MAn (Following the fabricated trails of lines and textures) HInge Inquirer Bronze
Magazine & Newspaper Design INQUIRER BRIEFING – Inquirer’s Infographics Section Philippine Daily Inquirer Bronze
Magazine & Newspaper Design – Entire Magazine Grid Volume 1: Palawan by Air, Land & Sea Grid Magazine Gold

Adobo Magazine Celebrates 11 years of Passion and Creativity

Mobile #Halalan360 The Acid House Post-Production Studio Silver
Open – Main DIALEKTO Wunderman International Philippines Bronze
Open – Student Design System – Manila Electric Transport MINT College Gold
Open – Student Pattern & Color – Dragon MINT College Bronze
Open – Student Pattern & Color – Koi MINT College Bronze
Open – Student Senior Project – Dirty Dozen MINT College Silver
Open – Student Publication Design – Living with an OFW Parent MINT College Silver
Open – Student Alipato De La Salle University – Dasmarinas Bronze
Open – Student La Salleno De La Salle University – Dasmarinas Silver
Outdoor Pinuno Mural Leo Burnett Group Manila Bronze
Outdoor Consumed Make it Happen Workshop Silver
Outdoor Lost in the Rain (Drive with Care) MRM/McCANN Singapore, Commonwealth/McCANN India Silver
Outdoor “Posible” Billboard Campaign PerkComm Inc. Silver
Packaging Design Cheats Album Cover Gigzilla Design Lab x Cheats Silver
Packaging Design Culture and Convenience in a Bag Blacksheep Design Bronze
Press and Poster Campaign – “INCLINES, PEDESTRIAN, VEHICLE” Poster Dentsu Jayme Syfu Gold
Press and Poster Campaign – Belo Men Deo – Freshness Flowers, Bamboo, Leaves Dentsu Jayme Syfu Bronze
Press and Poster Campaign – Global Warnings – Intense Drought / Polar Ice Sheet ASPAC-DOJO Bronze
Press and Poster Dirty Watercolor Campaign TBWA\Santiago Mangada Puno Gold
Product Design Allphabet Tribal DDB Philippines Bronze
Product Design In Full Bloom – AdFest 2017 Trophy Design DDB Philippines Gold
Short Film Keep Walking: XyzaBacani Proximity Philippines Silver
Short Film Thank You For Sharing The Leo Burnett Group Thailand Gold
Typography TBWA Instagram Recruitment TBWA\Santiago Mangada Puno Bronze
Typography Pleasure, Made by You MullenLowe Silver
Typography – Applied Typography B-Side 6 (Aniversary Gig Poster) Gigzilla Design Lab Bronze
Film/Video Craft Campaign – “AmbisyonNatin (Our Vision) – COUNTRY” Film Dentsu Jayme Syfu Silver
Film/Video Craft Globe Telecom “Galapagos” Publicis Jimenez Basic Silver
Film/Video Craft 30 Days of Christmas Dentsu Jayme Syfu Silver
Film/Video Craft – Direction Globe Telecom ‘Galapagos’ Publicis Jimenez Basic Silver
Videos The Boy Who Loves To Study Leo Burnett Group Manila Bronze

Adobo Magazine Celebrates 11 years of Passion and Creativity

BEST OF SHOW

Category

Title Entrant name
Press and Poster Dirty Watercolor Campaign TBWA\Santiago Mangada Puno
Press and Poster Yamaha Motorcycles – Headlight Roadsigns Campaign Dentsu Jayme Syfu
 

 

MOBILE APP DESIGN FOR SOCIAL GOOD

Category

 

 

 

 

Title

 

 

 

 

Entrant name

Mobile Listerine – “Rinse The Hate” J. Walter Thompson Philippines

Adobo Magazine Celebrates 11 years of Passion and Creativity

LUCILLE TENAZAS AWARD Category Title Entrant name
Press and Poster Dirty Watercolor Campaign TBWA\Santiago Mangada Puno

 

A birthday won't be complete without a ceremonial blowing of the birthday cake.A birthday won’t be complete without a ceremonial blowing of the birthday cake.

The night ended with another number and a giant light mascot.  The night full of creativity and passion from both professionals and students showcased cultural diversity not only in the country but across Asia. And indeed, design knows no boundaries especially when passion and creativity collides it goes beyond borders.

“All of this art, if it pushes goodness, somehow it will inspire goodness among ourselves in this world. And that for me is the whole purpose why we’re here and why we’re creative.”

– Merlee Jayme, Dentsu Jayme Syfu






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