IN PHOTOS: Adobo Magazine Celebrates 11 Years of Passion and Creativity

When in Manila, you will never run out of creative geniuses and passionate artists. Last April 19, 2017 Adobo Magazine celebrated its 11 years of creativity and passion with no less than awarding the best and the brightest in design and creativity.

With its 20 categories, 122 finalists emerged out of 400 entries submitted to Adobo Design Awards 2017. For the second year, Adobo Magazine has the full support of D&DA, a global association for creative advertising and design, which makes the competition a really tough one. With this year’s theme, “Inspiring Humanity through Design”, the leadership does not solely aim to produce creative excellence but to also inspire creativity with a purpose.

Adobo Magazine Celebrates 11 years of Passion and Creativity

Adobo Magazine Celebrates 11 years of Passion and Creativity

Joining in the ranks of the highly esteemed judges was led by no less than D&AD’s President, Bruce Duckworth. He was joined by Tokyo’s most award-winning creative director from Dentsu Tokyo, Inc., Yoshihiro Yagi, renowned local designers, artists, and agency executives, such as Merlee Jayme, chairmom and chief creative officer at Dentsu Jayme Syfu; CJ de Silva-Ong, associate creative director at TBWA\Santiago Mangada Puno; Patrick Cabral, typographer and calligrapher; Dan Matutina, founding partner at Plus63 Designs; Robert Alejandro, founder and designer at RAD; Jowee Alviar, co-founder and creative director at Team Manila; Harvey Tolibao, Marvel and DC Comics artist; Wawi Navarroza, internationally acclaimed photographer and founder at Thousandfold; Quark Henares, film director and head of Globe Studios; and Ivan Despi, owner and creative director at The Acid House.  

Adobo Magzine's CEO and Publisher. Angel Guerrero taking a photo with the guests. Adobo Magzine’s CEO and Publisher, Angel Guerrero, taking a photo with guests.

Adobo Magazine Celebrates 11 years of Passion and Creativity Adobo Magazine Celebrates 11 years of Passion and Creativity Adobo Magazine Celebrates 11 years of Passion and Creativity

With the event's beautiful back drop.

The event opened with a light play performance by the Excellarate Dancers.

Adobo Magazine Celebrates 11 years of Passion and Creativity

The event is hosted by Julia Savaard and Steven Silva.The event is hosted by Julia Savaard and Steven Silva.

Adobo Magazine Celebrates 11 years of Passion and Creativity

Here is a list of the night’s big winners:

METAL AWARDEE Category Title Entrant name Final Result
Corporate/ Branding IdentityEight – eight for equalityDDB PhilippinesBronze
Corporate/ Branding IdentitySabaw LogoTBWA\Santiago Mangada PunoBronze
Corporate/ Branding IdentityItokish WebsiteBrandyardSilver
Corporate/ Branding IdentityEIGHT – What’s Your Number?DDB PhilippinesBronze
Corporate/Branding Identity – In Print“Welcome Home”: The DDB Home KitTribal DDB PhilippinesBronze
Corporate/Branding Identity – In Print/LogoPinnacle Financial AdvisorsShao Design Co.Silver
Corporate/Branding Identity – LogoBenilde Industrial Design LogoDe La Salle – College of Saint Benilde, School of Design and ArtsSilver
Digital/Interactive DesignLoveyourself – #staynegatHIVeDentsu Jayme SyfuSilver
Environmental/Spatial DesignLost in the Rain (Drive with Care)MRM/McCANN Singapore, Commonwealth/McCANN IndiaSilver
Film AdvertisingHealing (Smart Communications)TBWA\Santiago Mangada PunoBronze
Film AdvertisingThumb Stopping Thumb Video: CraftingBBDO GuerreroBronze
Film AdvertisingCampaign – “AMBISYON (Our Vision) – COUNTRY, SELF, INTRO” FilmDentsu Jayme SyfuBronze
Film AdvertisingThe FightLeo Burnett Group ManilaBronze
Film AdvertisingScenezoned (Episodes 1-7) Season 1ManilaManBronze
Film AdvertisingMagnolia Brown Eggs ‘Choices’Publicis Jimenez BasicBronze
Graphic DesignLost in the Rain (Drive with Care)MRM/McCANN Singapore, Commonwealth/McCANN IndiaSilver
Graphic Design“PEDESTRIANS” PosterDentsu Jayme SyfuBronze
Graphic DesignAllphabetTribal DDB PhilippinesBronze
Graphic DesignNescafe Classic “Supremo”Publicis Manila, Inc.Bronze
Illustration#MADETHEPAPERS 1 OF 2TBWA\Santiago Mangada PunoBronze
IllustrationAdAge Sea of PartsMullenLoweBronze
IllustrationBeyonceTBWA\Santiago Mangada PunoBronze
IllustrationBoat PosterTBWA\Santiago Mangada PunoSilver
IllustrationFloat PosterTBWA\Santiago Mangada PunoBronze
IllustrationFuel The BeastDDB MNLBronze
IllustrationGirls PosterTBWA\Santiago Mangada PunoBronze
IllustrationHygienix ‘World GerminationPublicisJimenezBasicBronze
IllustrationListerine – Rinse The Hate “Laptop”J. Walter Thompson Philippines/Eugene SucayanBronze
IllustrationPiola Sustainable Livelihood for Women Farmers Posters (Rubber and Cotton Posters)Seven A.D.Bronze
IllustrationSabina PosterTBWA\Santiago Mangada PunoGold
Illustration – Applied IllustrationPinuno MuralLeo Burnett Group ManilaSilver
Illustration – Applied IllustrationLucky Me “Labuyo”Publicis Jimenez BasicBronze
Magazine & Newspaper – Magazine CoverF&B Report Future IssueHInge InquirerBronze
Magazine & Newspaper – Magazine SectionAttired: Definitive MAn (Following the fabricated trails of lines and textures)HInge InquirerBronze
Magazine & Newspaper DesignINQUIRER BRIEFING – Inquirer’s Infographics SectionPhilippine Daily InquirerBronze
Magazine & Newspaper Design – Entire MagazineGrid Volume 1: Palawan by Air, Land & SeaGrid MagazineGold

Adobo Magazine Celebrates 11 years of Passion and Creativity

Mobile#Halalan360The Acid House Post-Production StudioSilver
Open – MainDIALEKTOWunderman International PhilippinesBronze
Open – StudentDesign System – Manila Electric TransportMINT CollegeGold
Open – StudentPattern & Color – DragonMINT CollegeBronze
Open – StudentPattern & Color – KoiMINT CollegeBronze
Open – StudentSenior Project – Dirty DozenMINT CollegeSilver
Open – StudentPublication Design – Living with an OFW ParentMINT CollegeSilver
Open – StudentAlipatoDe La Salle University – DasmarinasBronze
Open – StudentLa SallenoDe La Salle University – DasmarinasSilver
OutdoorPinuno MuralLeo Burnett Group ManilaBronze
OutdoorConsumedMake it Happen WorkshopSilver
OutdoorLost in the Rain (Drive with Care)MRM/McCANN Singapore, Commonwealth/McCANN IndiaSilver
Outdoor“Posible” Billboard CampaignPerkComm Inc.Silver
Packaging DesignCheats Album CoverGigzilla Design Lab x CheatsSilver
Packaging DesignCulture and Convenience in a BagBlacksheep DesignBronze
Press and PosterCampaign – “INCLINES, PEDESTRIAN, VEHICLE” PosterDentsu Jayme SyfuGold
Press and PosterCampaign – Belo Men Deo – Freshness Flowers, Bamboo, LeavesDentsu Jayme SyfuBronze
Press and PosterCampaign – Global Warnings – Intense Drought / Polar Ice SheetASPAC-DOJOBronze
Press and PosterDirty Watercolor CampaignTBWA\Santiago Mangada PunoGold
Product DesignAllphabetTribal DDB PhilippinesBronze
Product DesignIn Full Bloom – AdFest 2017 Trophy DesignDDB PhilippinesGold
Short FilmKeep Walking: XyzaBacaniProximity PhilippinesSilver
Short FilmThank You For SharingThe Leo Burnett Group ThailandGold
TypographyTBWA Instagram RecruitmentTBWA\Santiago Mangada PunoBronze
TypographyPleasure, Made by YouMullenLoweSilver
Typography – Applied TypographyB-Side 6 (Aniversary Gig Poster)Gigzilla Design LabBronze
Film/Video CraftCampaign – “AmbisyonNatin (Our Vision) – COUNTRY” FilmDentsu Jayme SyfuSilver
Film/Video CraftGlobe Telecom “Galapagos”Publicis Jimenez BasicSilver
Film/Video Craft30 Days of ChristmasDentsu Jayme SyfuSilver
Film/Video Craft – DirectionGlobe Telecom ‘Galapagos’Publicis Jimenez BasicSilver
VideosThe Boy Who Loves To StudyLeo Burnett Group ManilaBronze

Adobo Magazine Celebrates 11 years of Passion and Creativity

BEST OF SHOW

Category

Title Entrant name
Press and PosterDirty Watercolor CampaignTBWA\Santiago Mangada Puno
Press and PosterYamaha Motorcycles – Headlight Roadsigns CampaignDentsu Jayme Syfu
 

 

MOBILE APP DESIGN FOR SOCIAL GOOD

Category

 

 

 

 

Title

 

 

 

 

Entrant name

MobileListerine – “Rinse The Hate”J. Walter Thompson Philippines

Adobo Magazine Celebrates 11 years of Passion and Creativity

LUCILLE TENAZAS AWARD Category Title Entrant name
Press and PosterDirty Watercolor CampaignTBWA\Santiago Mangada Puno

 

A birthday won't be complete without a ceremonial blowing of the birthday cake.A birthday won’t be complete without a ceremonial blowing of the birthday cake.

The night ended with another number and a giant light mascot.  The night full of creativity and passion from both professionals and students showcased cultural diversity not only in the country but across Asia. And indeed, design knows no boundaries especially when passion and creativity collides it goes beyond borders.

“All of this art, if it pushes goodness, somehow it will inspire goodness among ourselves in this world. And that for me is the whole purpose why we’re here and why we’re creative.”

– Merlee Jayme, Dentsu Jayme Syfu

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