When in Manila, you will never run out of creative geniuses and passionate artists. Last April 19, 2017 Adobo Magazine celebrated its 11 years of creativity and passion with no less than awarding the best and the brightest in design and creativity.
With its 20 categories, 122 finalists emerged out of 400 entries submitted to Adobo Design Awards 2017. For the second year, Adobo Magazine has the full support of D&DA, a global association for creative advertising and design, which makes the competition a really tough one. With this year’s theme, “Inspiring Humanity through Design”, the leadership does not solely aim to produce creative excellence but to also inspire creativity with a purpose.
Joining in the ranks of the highly esteemed judges was led by no less than D&AD’s President, Bruce Duckworth. He was joined by Tokyo’s most award-winning creative director from Dentsu Tokyo, Inc., Yoshihiro Yagi, renowned local designers, artists, and agency executives, such as Merlee Jayme, chairmom and chief creative officer at Dentsu Jayme Syfu; CJ de Silva-Ong, associate creative director at TBWA\Santiago Mangada Puno; Patrick Cabral, typographer and calligrapher; Dan Matutina, founding partner at Plus63 Designs; Robert Alejandro, founder and designer at RAD; Jowee Alviar, co-founder and creative director at Team Manila; Harvey Tolibao, Marvel and DC Comics artist; Wawi Navarroza, internationally acclaimed photographer and founder at Thousandfold; Quark Henares, film director and head of Globe Studios; and Ivan Despi, owner and creative director at The Acid House.
Adobo Magzine’s CEO and Publisher, Angel Guerrero, taking a photo with guests.
The event opened with a light play performance by the Excellarate Dancers.
The event is hosted by Julia Savaard and Steven Silva.
Here is a list of the night’s big winners:
| METAL AWARDEE Category | Title | Entrant name | Final Result |
| Corporate/ Branding Identity | Eight – eight for equality | DDB Philippines | Bronze |
| Corporate/ Branding Identity | Sabaw Logo | TBWA\Santiago Mangada Puno | Bronze |
| Corporate/ Branding Identity | Itokish Website | Brandyard | Silver |
| Corporate/ Branding Identity | EIGHT – What’s Your Number? | DDB Philippines | Bronze |
| Corporate/Branding Identity – In Print | “Welcome Home”: The DDB Home Kit | Tribal DDB Philippines | Bronze |
| Corporate/Branding Identity – In Print/Logo | Pinnacle Financial Advisors | Shao Design Co. | Silver |
| Corporate/Branding Identity – Logo | Benilde Industrial Design Logo | De La Salle – College of Saint Benilde, School of Design and Arts | Silver |
| Digital/Interactive Design | Loveyourself – #staynegatHIVe | Dentsu Jayme Syfu | Silver |
| Environmental/Spatial Design | Lost in the Rain (Drive with Care) | MRM/McCANN Singapore, Commonwealth/McCANN India | Silver |
| Film Advertising | Healing (Smart Communications) | TBWA\Santiago Mangada Puno | Bronze |
| Film Advertising | Thumb Stopping Thumb Video: Crafting | BBDO Guerrero | Bronze |
| Film Advertising | Campaign – “AMBISYON (Our Vision) – COUNTRY, SELF, INTRO” Film | Dentsu Jayme Syfu | Bronze |
| Film Advertising | The Fight | Leo Burnett Group Manila | Bronze |
| Film Advertising | Scenezoned (Episodes 1-7) Season 1 | ManilaMan | Bronze |
| Film Advertising | Magnolia Brown Eggs ‘Choices’ | Publicis Jimenez Basic | Bronze |
| Graphic Design | Lost in the Rain (Drive with Care) | MRM/McCANN Singapore, Commonwealth/McCANN India | Silver |
| Graphic Design | “PEDESTRIANS” Poster | Dentsu Jayme Syfu | Bronze |
| Graphic Design | Allphabet | Tribal DDB Philippines | Bronze |
| Graphic Design | Nescafe Classic “Supremo” | Publicis Manila, Inc. | Bronze |
| Illustration | #MADETHEPAPERS 1 OF 2 | TBWA\Santiago Mangada Puno | Bronze |
| Illustration | AdAge Sea of Parts | MullenLowe | Bronze |
| Illustration | Beyonce | TBWA\Santiago Mangada Puno | Bronze |
| Illustration | Boat Poster | TBWA\Santiago Mangada Puno | Silver |
| Illustration | Float Poster | TBWA\Santiago Mangada Puno | Bronze |
| Illustration | Fuel The Beast | DDB MNL | Bronze |
| Illustration | Girls Poster | TBWA\Santiago Mangada Puno | Bronze |
| Illustration | Hygienix ‘World Germination | PublicisJimenezBasic | Bronze |
| Illustration | Listerine – Rinse The Hate “Laptop” | J. Walter Thompson Philippines/Eugene Sucayan | Bronze |
| Illustration | Piola Sustainable Livelihood for Women Farmers Posters (Rubber and Cotton Posters) | Seven A.D. | Bronze |
| Illustration | Sabina Poster | TBWA\Santiago Mangada Puno | Gold |
| Illustration – Applied Illustration | Pinuno Mural | Leo Burnett Group Manila | Silver |
| Illustration – Applied Illustration | Lucky Me “Labuyo” | Publicis Jimenez Basic | Bronze |
| Magazine & Newspaper – Magazine Cover | F&B Report Future Issue | HInge Inquirer | Bronze |
| Magazine & Newspaper – Magazine Section | Attired: Definitive MAn (Following the fabricated trails of lines and textures) | HInge Inquirer | Bronze |
| Magazine & Newspaper Design | INQUIRER BRIEFING – Inquirer’s Infographics Section | Philippine Daily Inquirer | Bronze |
| Magazine & Newspaper Design – Entire Magazine | Grid Volume 1: Palawan by Air, Land & Sea | Grid Magazine | Gold |
| Mobile | #Halalan360 | The Acid House Post-Production Studio | Silver |
| Open – Main | DIALEKTO | Wunderman International Philippines | Bronze |
| Open – Student | Design System – Manila Electric Transport | MINT College | Gold |
| Open – Student | Pattern & Color – Dragon | MINT College | Bronze |
| Open – Student | Pattern & Color – Koi | MINT College | Bronze |
| Open – Student | Senior Project – Dirty Dozen | MINT College | Silver |
| Open – Student | Publication Design – Living with an OFW Parent | MINT College | Silver |
| Open – Student | Alipato | De La Salle University – Dasmarinas | Bronze |
| Open – Student | La Salleno | De La Salle University – Dasmarinas | Silver |
| Outdoor | Pinuno Mural | Leo Burnett Group Manila | Bronze |
| Outdoor | Consumed | Make it Happen Workshop | Silver |
| Outdoor | Lost in the Rain (Drive with Care) | MRM/McCANN Singapore, Commonwealth/McCANN India | Silver |
| Outdoor | “Posible” Billboard Campaign | PerkComm Inc. | Silver |
| Packaging Design | Cheats Album Cover | Gigzilla Design Lab x Cheats | Silver |
| Packaging Design | Culture and Convenience in a Bag | Blacksheep Design | Bronze |
| Press and Poster | Campaign – “INCLINES, PEDESTRIAN, VEHICLE” Poster | Dentsu Jayme Syfu | Gold |
| Press and Poster | Campaign – Belo Men Deo – Freshness Flowers, Bamboo, Leaves | Dentsu Jayme Syfu | Bronze |
| Press and Poster | Campaign – Global Warnings – Intense Drought / Polar Ice Sheet | ASPAC-DOJO | Bronze |
| Press and Poster | Dirty Watercolor Campaign | TBWA\Santiago Mangada Puno | Gold |
| Product Design | Allphabet | Tribal DDB Philippines | Bronze |
| Product Design | In Full Bloom – AdFest 2017 Trophy Design | DDB Philippines | Gold |
| Short Film | Keep Walking: XyzaBacani | Proximity Philippines | Silver |
| Short Film | Thank You For Sharing | The Leo Burnett Group Thailand | Gold |
| Typography | TBWA Instagram Recruitment | TBWA\Santiago Mangada Puno | Bronze |
| Typography | Pleasure, Made by You | MullenLowe | Silver |
| Typography – Applied Typography | B-Side 6 (Aniversary Gig Poster) | Gigzilla Design Lab | Bronze |
| Film/Video Craft | Campaign – “AmbisyonNatin (Our Vision) – COUNTRY” Film | Dentsu Jayme Syfu | Silver |
| Film/Video Craft | Globe Telecom “Galapagos” | Publicis Jimenez Basic | Silver |
| Film/Video Craft | 30 Days of Christmas | Dentsu Jayme Syfu | Silver |
| Film/Video Craft – Direction | Globe Telecom ‘Galapagos’ | Publicis Jimenez Basic | Silver |
| Videos | The Boy Who Loves To Study | Leo Burnett Group Manila | Bronze |
| BEST OF SHOW
Category |
Title | Entrant name |
| Press and Poster | Dirty Watercolor Campaign | TBWA\Santiago Mangada Puno |
| Press and Poster | Yamaha Motorcycles – Headlight Roadsigns Campaign | Dentsu Jayme Syfu |
|
MOBILE APP DESIGN FOR SOCIAL GOOD Category |
Title |
Entrant name |
| Mobile | Listerine – “Rinse The Hate” | J. Walter Thompson Philippines |
| LUCILLE TENAZAS AWARD Category | Title | Entrant name |
| Press and Poster | Dirty Watercolor Campaign | TBWA\Santiago Mangada Puno |
A birthday won’t be complete without a ceremonial blowing of the birthday cake.
The night ended with another number and a giant light mascot. The night full of creativity and passion from both professionals and students showcased cultural diversity not only in the country but across Asia. And indeed, design knows no boundaries especially when passion and creativity collides it goes beyond borders.
“All of this art, if it pushes goodness, somehow it will inspire goodness among ourselves in this world. And that for me is the whole purpose why we’re here and why we’re creative.”
– Merlee Jayme, Dentsu Jayme Syfu
