Responding to the growing number of running, fitness, and lifestyle athletic enthusiasts in the country, HOKA celebrates the opening of its two new stores: one on the 2nd level of One Ayala Mall, located at the corner of Ayala Avenue and EDSA, and another at GH Mall in the Greenhills Shopping Complex along Ortigas Avenue.
Hoka store at One Ayala
The new stores offer the latest HOKA products for everyone interested in running, walking, fitness, the outdoors, and those aspiring for and practicing an active lifestyle. This includes HOKA’s pinnacle performance products, Cielo X1, as well as Mach 6, the sleek daily trainer perfect for all-day use.
HOKA brings a unique and innovative shopping experience with Foot Scanner, In-Store Treadmill Testing, and Secure Lockers.
Hoka store at Greenhills Mall featuring its foot scanner
HOKA stores utilize SafeSize, an advanced foot scanning system to analyse in 3D the foot anatomy and walking or running patterns of customers. This ensures a perfect fit and helps customers find the ideal shoe for their needs. SafeSize foot scanning technology includes 3D Foot Analysis, which provides the most accurate shoe size and model recommendations, and Fast Footwear Matching, which quickly recommends shoes that perfectly match customers’ unique feet.
Customers can get the feel of the flight with the HOKA shoes they are eyeing using the store’s treadmill to experience their performance first-hand. This allows them to assess comfort, support, and fit while in motion. Additionally, lockers are available for convenience while they try on shoes or take a quick test run.
Hoka store at Greenhills Mall
Aside from HOKA stores’ unique features, the stores will also serve as the main hub and meeting place for the HOKA Running Club or HRC. HRC is a growing community of runners in the Philippines. Interested members can also apply in-store as well as receive latest updates on HRC runs and initiatives. With more stores opening, HRC is expanding its reach in the country to entice and empower more runners to join the running community.
Opening two new stores simultaneously signals HOKA’s commitment to grow their business and community, spreading joyful performance not only in the Philippines but also across Southeast Asia.
Hoka store at One Ayala
“HOKA is committed to bring joyful performance to the world and to everyone in the Philippines. With the opening of our two new stores in One Ayala and GH Mall, we now have 4 stores in Philippines in 2 years which is a proof of the exponential demand for the brand and very exciting times ahead for HOKA in this market,” said Prasanna Bhaskar – General Manager of Asia Pacific Pacific , Deckers Brand.
HOKA is renowned for its enhanced cushioning and meticulously engineered midsole, providing a unique ride designed to be smooth, soft, and efficient. It is continually exploring new ways to make movement more enjoyable, purposeful, and empowering.
Joyful Celebration with Store vs. Store Competition
To celebrate the new stores, HOKA organized a friendly competition featuring HOKA athletes, coaches, celebrities, and HOKA Run Club. Teams from One Ayala and GH engaged in a lively treadmill challenge, running in each store while simultaneously answering a series of HOKA and PH trivia questions. Competitors get to test their endurance and wit while enjoying the challenge with HOKA.
“Joyful Performance is in HOKA DNA. It is only right that we celebrate the new stores with a joyful experience featuring HOKA fans. The experience is broadcasted live in HOKA Philippines social media, so everyone can see what HOKA experience is like.” ended Bel Laureola, Country Marketing Manager for MAP Active Philippines.
Customers can drop by HOKA One Ayala and/or HOKA GH Mall to experience the range of HOKA products.
For more information about the complete range of HOKA products, follow the official social media accounts FB hokaphilippines & IG @hoka_philippines.
