Herschel Supply Co. Unveils New Look of Its Iconic Bags With Classics Line

Herschel Supply announces the launch of New Classics line, a complete redesign of its Classic product range. New Classics include some of Herschel Supply’s most popular backpacks, duffles, accessories, and more, updated with EcoSystem™ recycled fabrics, refreshed silhouettes, and feature sets. 

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Photo: Herschel Supply Co.

Since the travel and accessories brand began in 2009, it quickly gained global recognition as a leader in the bag category, growing its timeless and diverse product offering over 13 years. With a goal of reducing their impact on the environment and creating products for today’s journeys, Herschel Supply spent the last three years redesigning their Classics. Taking the best from the past and building for tomorrow, their New Classics line is made with EcoSystem™ recycled fabrics, modern feature sets, and updated silhouettes that honor the brand’s timeless design DNA, known to customers around the world. 

“Herschel Supply has always been grounded in timeless design, so we revisited everything we’ve put out there and made it better. We took the best of the last 13 years and with sustainability top of mind, we upgraded our materials and feature sets to create New Classics.” — Jamie Cormack, Co-Founder & Managing Director 

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Photo: Herschel Supply Co.

Every detail of the New Classics line was carefully considered. Products include intentional, design-driven features like padded floating laptop sleeves, expandable water bottle pockets, EVA-padded shoulder straps and organizers that keep items in place. The result is a quality line featuring everything you need and nothing you don’t, backed by Herschel Supply’s Limited Lifetime Warranty. The launch of New Classics is a significant milestone for Herschel Supply in support of its mission to create quality products that customers can take with them everywhere they go. 

The new line includes redesigns of 60 styles including Herschel Supply’s most iconic bag, the Herschel Little America™ Backpack, and a brand new style, the Seymour Backpack. 

You can purchase New Classics on herschel.com and select retail partners.