Well over 2 million books are published globally every year, but only a very small fraction have an impact on their target audience. Fewer still create a lasting legacy with their readership, shaping the way they think about a particular topic or field for years to come. Such instances demonstrate true thought leadership: These books become cornerstones of how people think in the space.
Pocholo Gonzales’ “Gusto Kong Maging Voice Talent” – which was published by Psicom Publishing Inc in 2016 – was recently honored as one of the best non-fiction books of the past two decades, owing to its thought leadership in the field of career-planning. This list of the 75 most influential books in the Philippines was culled down from an initial long- and short-list of over a thousand non-fiction titles published from the last twenty years.
Like others selected for the list, “Gusto Kong Maging Voice Talent” was chosen by the selection committee on the basis of three criteria: reader reception (i.e. what kind of reviews the book got from readers, journalists, bloggers, and other groups), industry impact (i.e. how often the person or their work was referenced by others), and operational excellence (i.e. how well the book delivers its thought leadership in the way of writing, branding, and marketing).
Mio Borromeo, the editor-in-chief at Bookshelf PH and one of the members on the selection committee, elaborated on the selection of “Gusto Kong Maging Voice Talent” with an official citation.
“In the first-ever voice acting book for the Philippines, voice acting legend Pocholo “The Voicemaster” Gonzales provides a roadmap for voice acting enthusiasts wanting to make it in the industry. From the first page, Gonzales’ grabs readers attention while keeping them grounded with insights on the reality of voice acting. “Gusto Kong Maging Voice Talent” is as entertaining as it is useful,” he said of Pocholo Gonzales’ work.
While non-fiction in the Philippines is still nascent compared to other markets, “Gusto Kong Maging Voice Talent” was still chosen from a wide pool of possible selections, spanning a diversity of genres, including everything from business and career to health and wellness. The field also consisted of books that were published from a traditional publisher, self-published, or even put together by a brand.
The list was put together by the in-house editorial team at Bookshelf PH, a publishing house in the Philippines of print books, ebooks, or audiobooks, and marketplace for related items like laptop bags, headphones, and organizers.
The goal of the list was to point readers to great non-fiction books and also give others in the field – including everyone from freelance writers, self-published authors, and booksellers to industry interns, business leaders, and brands looking to publish books – a hub for inspiration and a compendium of best practices.
“The books on this list provide instruction on two levels. At the surface level, they teach you about their particular topic or industry. On a deeper and perhaps more important level, they show you how you can use books to shape how an entire industry thinks. The authors of these books should be regarded as thought leaders among thought leaders,” said Kyle Nate, the deputy editorial director of Bookshelf PH, adding that they lead the way in terms of not only thought leadership, but also social media, media relations, and even inbound marketing.
The selections for our most influential books can be found in their respective categories:
Self-Help and Lifestyle: https://bookshelf.com.ph/pages/filipino-self-help-books-read
Financial Literacy: https://bookshelf.com.ph/pages/filipino-financial-literacy-books-read
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