From Customer to Partner: Boy Abunda Becomes Partner at his Favorite Restaurant Before he was a Celebrity

When television celebrity Boy Abunda was just starting his career in the 1980s, he was a regular at GoodAh!!!, the 25-hour quick-service restaurant that served rice meals and congee.

Boy Abunda GoodAh!!!

GoodAh!!! was a concept ahead of its time in the local dining industry when it opened 33 years ago. In fact, its tagline “Open 25 hours” is an assurance that people from all walks of life, from office workers to jeepney drivers, had a place to go to no matter the time of day or night for their fix of lugaw and goto and popular breakfast fare namely tapa, tocino, and longanisa.

Did you know that it was Goodah!!! that coined the term “tapsi” to refer to an order of tapa and sinangag? The addition of a fried egg to a rice meal resulted in the staple that is now commonly known as tapsilog.

Through the years, Goodah!!!’s menu expanded to include a variety of Filipino favorites that are now staples in eateries and restaurants throughout the country. Aside from tapsilog, there is tosilog, longsilog, adsilog (adobo, sinangag at itlog), and bangsilog (daing na bangus, sinangag at itlog).

That’s why when Boy was invited to become a business partner of Goodah!!!, he did not hesitate in accepting the offer. In a way, it was his life coming full circle: from regular customer to business partner at the restaurant he loved.

Boy’s favorite at GoodAh!!! has always been bistek, the favorite Pinoy dish of stir-fried tender beef marinated in soy sauce and citrus.

Boy, who knows his way around the kitchen, has his own recipe for bistek that he is sharing with GoodAh!!!. In fact, the restaurant has adopted Boy’s version of bistek for its restaurants and is renaming it as GoodAh!!! Boy’s Bistek in his honor.

Boy's Bistek Boy Abunda GoodAh!!!Boy’s Bistek

After 33 years, GoodAh!!! is set to redefine the restaurant landscape with its patented brand of quick meals and personalized service with a casual dining ambience. It is a dining institution that today’s millennials will surely embrace with its delicious value-for-money meals, just as many Pinoy food lovers have in the past.

GoodAh!!! already has six branches all around the Metro:

  • Bicutan (129 Doña Soledad Ave., Better Living Subd., Brgy. Don Bosco, Parañaque City)
  • Eastwood (Unit 10 2nd Floor, Eastwood Citywalk 2, E. Rodriguez Jr. Ave., Quezon City)
  • Gate 5 (Caltex Station EDSA Cor. Connecticut, Greenhills, San Juan)
  • Market Market (Unit 8 and 9 Ground Floor, Fiesta Market, Ext 3 32nd St corner C5, Brgy. Fort Bonifacio, Taguig City)
  • Metrowalk (D9 Bldg. D South Drive, Metrowalk Compound Meralco Ave., Ortigas, Pasig City)
  • Sucat (Block 5 Lot 25 Presidents Ave., Teoville Subd., Brgy BF Homes, Parañaque City)

GoodAh!!! also delivers. Call 4-707070 for your order of tapsilog and GoodAh!!! Boy’s Bistek. You may also visit our website, like our Facebook page at and follow us on Twitter ( and IG (

For franchise inquiries, call 09279095897 or email us at

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