The “dad shoe” trend is here to stay, and the king of this aesthetic just released some fresh drops!
In case you missed it, both the fashion and sneaker communities are talking about the New Balance Grey Day 2023 collection. The trusted sneaker brand recently launched a line to pay homage to its timeless grey palette, enduring its legacy through exclusive new products in footwear and apparel. And these were showcased at the New Balance Store in Power Plant Mall!
Made for everyone, the Grey Day collection of New Balance highlights its iconic style while also drawing inspiration from the future. You can shop from a range of t-shirts, joggers, hoodies, and shorts, as well as the exclusive Grey Day “Moon Daze” pack, which features exclusive variations of the 9060, 550, 580, and the Fresh Foam x More Trail v3 shoes!
“Grey has been a color synonymous with New Balance,” MAP Active Marketing Manager Bea Madrid explained. “The color’s transcendent nature has always reflected both our history of innovation and identity. When New Balance was starting to pick up the market’s attention back in the US during the 80s, we’ve always used grey and neutral tones in pushing products such as the 327, 90/60,580, and our fan-favorite – the 990s, among other sneakers.”
Photos: New Balance Philippines on Facebook
“The color grey has always worked for our sneakers in the past with our brand growing traction in the industry and today, showing an homage to our classics through timeless collections whether these are retros, renditions, or new silhouettes,” she added.
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New Balance’s Powerplant Mall branch was transformed in celebration of the brand’s heritage and style! Influencers, media, and other guests were welcomed with a curated special grey drink in partnership with EDSA BDG. Plus, a cool puzzle wall was installed that reveals a cool visual art of the hottest New Balance sneakers, while CRWN and TALA performed and hyped up the place!
And now, for a closer look at the stars of the show, here’s a complete guide and price list of the Grey Day 2023 collection!
New Balance Fresh Foam x More Trail V3 (Php 10,295)
New Balance 9060 (Php 11,295)
New Balance 580 (Php 9,795)
New Balance 550 (Php 8,495)
New Balance 574 (Php 5,795)
New Balance 990 V6 (Php 17,995)
Related: Heads Up, Sneakerheads: New Balance Teases Upcoming Collections and Exciting Events
The Grey Day collection is now available at select New Balance and Footlocker stores nationwide, so don’t miss them and cop yours ASAP! You can also stay up-to-date with New Balance’s latest releases by joining their Viber community.
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