Fitness First Proudly Sponsors Upcoming Reality TV Show “Fit For Fashion”

Fitness First Proudly Sponsors Upcoming Reality TV Show Fit For Fashion: A Show To Transform People Into Fit, Stylish and Confident Individuals


Fit for Fashion, the upcoming reality TV show which will transform 12 ordinary men and women into fit, stylish and confident individuals, is all set to be a must-see TV event and has already earned the backing of a wide variety of cutting edge brands and sponsors. The 10 episode show aims to motivate viewers to exercise their right to reach their full potential.

In collaboration with FOX International Channels, Imagine Group brings fresh and inspiring content to a diverse audience through StarWorld, Asia’s leading female entertainment channel. The channel, part of FOX International Channels network, is available in nearly 9 million homes, reaching 17 countries and territories across Asia and the Middle East. 

Imagine Group (“Imagine”), who also produced award-winning content such as The Apartment and The Challenger, is working in partnership with FOX International Channels to produce, Fit For Fashion, which features inspirational contestant transformation. 12 contestants from Asia-Pacific, US, Australia and all around the globe will face a series of gruelling challenges and will undergo dramatic stylish transformations with the help of expert fitness and fashion advice. The winner will take home a US$100,000 prize and grace the cover of Fitness First Magazine.



The title sponsor for the show is Fitness First, one of UK’s most successful health club groups with over 370 clubs in 16 countries. According to Simon Flint, CEO of Fitness First Asia, “Giving people the knowledge, tools and motivation to transform and go further in their lives is what Fitness First stands for”. In addition to providing financial backing for the show, Fitness First is also supporting the fitness aspect of the show,helping the contestants achieve their goals through innovative training methodology and signature programmes through the show’s celebrity trainers.

Another key sponsor is the GREAT Britain campaign. The GREAT Britain campaign is the British Government’s most ambitious international marketing campaign ever and showcases the very best of what Britain has to offer. The UK is at the cutting edge of international fashion and renowned for trendsetting, inventiveness and creativity. Fit for Fashion is anideal platform for the GREAT campaign to promote British brands across the Asia Pacific, Middle East, India, Japan and Korea.

These brands consist of major household names including Official Beauty PartnerNo7 from Boots (the pharmacy-led health and beauty retailer), as well as Debenhams, Clarks, Mini Cooper, Reebok and British Airways.

Apart from British brands,other sponsors includeNestle Fitnesse, Tourism Malaysia and YTL Hotels. YTL Hotels’ Tanjong Jara resort in Terengganu was the primary filming location where the contestants all resided. Other scenic locations across Malaysia will also be showcased during the course of the show particularly during the fitness and fashion challenges.

Fion Yeo, Senior Vice President of Entertainment & Factual Channels, Marketing and Operations at FOX International Channels Asia said, “We’re excited to be working together with Imagine Group in bringing this show to life.  StarWorld is the leading channel for the sophisticated and trendy female demographic in the region and is always at the forefront of top notch entertainment content.  Shows like Fit for Fashion are a great fit for StarWorld and its viewers as they demand quality productions with stories that they can relate to.”

Commenting on the show’s success at attracting a large number of innovative brands and sponsors, Riaz Mehta, Founder and President of Imagine Group, said, “We are delighted that so many people recognise the potential of the show and we are confident that viewers will also be enthralled when the show hits their screens later this year. Fit for Fashion is designed to inspire the viewers at home to help them realize their full potential while keeping them on the edge of their seats through its sheer entertainment value. We want our viewers to feel empowered to achieve what the contestants on the show attain during the process of the show.”


Fitness First Proudly Sponsors Upcoming Reality TV Show “Fit For Fashion”


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