There is one thing that Filipinos can agree on, and it’s that our brand of hospitality is unmatched. The way we welcome guests into our homes is by asking them if they’ve eaten and then presenting them with snacks and drinks at the dinner table no matter what the answer is. We tell friends and strangers “ingat” (take care) as we part ways. We go above and beyond to give our OFWs and visiting relatives the best time while they’re here at home, empathizing with their need for that “alagang Filipino ” they sorely miss.
This sense of community is so deeply ingrained in us that, wherever we may be in the world, we take that warmth and care with us and show it to everyone we meet.
And it’s something that is always amplified during the holiday season–a time for joy and giving. Philippine Airlines (PAL) illustrates this best with its short film, centered around the “alagang Filipino” that drives each staff and crew member on every flight.
Accompanied by the iconic OPM song “Sundo,” PAL’s film showcases how the small, genuine moments of meaningful care can change someone’s entire experience, where routine service can actually become a deep personal connection–where you feel you’re not just a nameless passenger; you’re someone being welcomed home, even when you haven’t arrived yet.
“Our goal is to create unforgettable travel experiences that touch the hearts of our passengers. This campaign embodies the spirit of Filipino care, ensuring that every journey is a journey to remember. Through this film, let’s inspire the world with the Filipino heart! We invite everyone to experience the innate culture of care and heartfelt service that define Philippine Airlines.” says Alvin Miranda, PAL’s Vice President of Marketing.
Watch the new film below. (Warning: prepare the tissues!)
The film is now streaming on PAL’s official Facebook page (facebook.com/flyPAL) and Instagram account (@flyPAL). And if it inspires you to experience this care firsthand, visit www.philippineairlines.com to book your next trip with PAL.
(ALSO READ: How Do Filipinos Show Their Care? Here’s What Pinoys All Over the World Think!)
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