Taking care of yourself shouldn’t feel like another item on an already full to-do list. Yet modern wellness has become increasingly complex, making consistency difficult for many people.
Building on the success of Posh Skin Co.®, Kimtan Labs Inc., the team behind the well-loved acne skincare brand, has expanded beyond beauty with DR.10, a wellness brand dedicated to making everyday healthy habits simple, effective, and within reach. It has appointed Hannah Pangilinan as Creative Director to shape DR.10’s vision by incorporating her distinct perspectives on lifestyle, design, and practical wellness.
DR.10 Creator Director Hannah Pangalinan with Tongue Cleaner
“Our ultimate goal has always been to build brands that solve real everyday friction,” shares CEO Dowan Kim. “We first worked with Hannah when we designed a custom pack of spot patches for her race, the Just One Fun Run, under our maiden brand, Posh. We were instantly blown away by her creative outlook and meticulous attention to detail. As we spoke more, we realized how deeply aligned our wellness philosophies were. Welcoming her now as Creative Director for DR.10 was a natural next step. Hannah has built a highly supportive community by sharing her fitness journey and advocating for intentional rest. She embodies realistic, balanced living, and her unique ability to connect with people ensures DR.10 will be a truly meaningful part of our customers’ daily lives.”
The launch of DR.10 follows a major milestone for its sister brand. After Posh Skin Co.® was recognized at the Watsons Health, Wellness, and Beauty (HWB) Awards 2026 as one of the leading new brands in the beauty category, the team identified a growing need. While customers loved their approach to beauty, they were looking for self-care solutions that went beyond skincare. They wanted that same customer-first, easy-to-use approach applied to their daily wellness essentials.
Recognizing this demand, DR.10 was created to cut through the noise of expensive, overly serious, and hard-to-reach health trends. The brand’s mission is woven directly into its name. “DR.” represents the trusted knowledge and genuine care of a family doctor who simply wants to help you find affordable relief. Meanwhile, “10” stands for completion and maximum impact, offering 10x the effectiveness and value to help address daily health concerns.
To deliver on this 10x promise, DR.10 has structured its lineup into three distinct pillars designed to mirror how people actually live:
Essentials: Built to keep people grounded in daily health and stable routines.
Recovery: Designed to help people heal, restore, and bounce back when life takes its toll.
Performance: Engineered to help people push further and perform at their best.
First Essentials for Daily Routine
Restful Night Mouth Tape
DR.10 Restful Night Mouth Tapes
Taking the first step in this mission, DR.10 is entering the market with the launch of its primary hero products:
Mouth Tape: Promotes healthy nasal breathing throughout the night to help reduce snoring, prevent bad breath, and support deeper, more restorative sleep, utilizing a gentle, collagen-infused adhesive for overnight comfort.
DR.10 Tongue Cleaner
DR.10 Japanese Tongue Cleaner
Japanese Style Tongue Cleaner: Utilizes high-strength rubber and an anti-slip handle designed with multiple precision grooves to more effectively scrape away bacteria and buildup, helping refresh breath and improve oral hygiene.
A Glimpse into the Future of DR.10
This initial release is just the beginning of a much larger vision to build a full ecosystem of wellness solutions designed to support different lifestyles. DR.10 plans to expand its product lineup across its three core wellness categories—Essentials, Recovery, and Performance—to include:
Essentials
- Anti-Mosquito Patches
- Motion Sickness Patches
- UV Detecting Patches
Recovery
- Melatonin Sleep Patches
- Menstrual Heating Patches
- Back Heating Patches
- Hangover Relief Patches
- Fever Cooling Patches
- Silicone Scar Removal Sheets
Performance
- Pain Relief Sheets
- Breathe Easy Nasal Strips
(L-R) DR.10 Co-founders Charmaine Palermo and Dowan Kim with DR.10 Creative Director Hannah Pangilinan
“We are just scratching the surface of what DR.10 can offer,” shares Pangilinan. “Our ultimate goal is to be that reliable, everyday partner for individuals with various lifestyles and routines. We have so many exciting, practical solutions in the works, and cannot wait to share the rest of this journey with everyone.”
The first two hero products from DR.10, the premium Mouth Tape and the Japanese Style Tongue Cleaner, are now available at select Watsons branches nationwide. Consumers can also purchase them online via the brand’s official stores on TikTok Shop, Shopee, and Lazada.
