Great news for the taga-North! You no longer have to brave the traffic all the way to Pasay to shop for official Disney merch.
Photos: Disney PH
Almost a year after opening its first Southeast Asia branch at SM Mall of Asia, Disney is finally bringing the magic closer to northern Metro Manila with its second store at SM North EDSA, The Block Level 3.
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A Disney wonderland up North
The new store promises the same magical lineup that fans have been raving about:
- Toys, plushies, apparel, and costumes
- Homeware and collectibles
- Fan-favorite Ear Headbands and Disney Wishables
- Exclusive treasures like Stitch in Denim and the Urupocha-chan & Cherry Blossom collection from Disney Store Japan
To top it off, immersive screens and themed photo spots will transport shoppers straight into the stories they love.
Meet your favorite characters
For the very first time in the Philippines, Stitch, Rapunzel, and Iron Man will make character appearances inside the store—perfect for memorable family photos.
Bringing the magic closer to families
Rose Marie Dylim, president of International Toy World Inc. (ITWI), said:
“We are incredibly delighted to open our second Disney Store by SM in the Philippines at SM North EDSA. The strong reception at SM Mall of Asia has been very encouraging, and we can’t wait to share the same experience with families in the north.”
Sara Grewal, vice president of Disney Retail Asia-Pacific, added:
“The new store will allow fans of all ages to experience more of their favorite stories without having to travel far.”
With all the exclusive merch, fun activities, and even surprise character visits, the new Disney Store feels like a little pocket of magic in the middle of the city.
It’s the kind of place you’ll want to drop by with friends, family, or even solo—just to soak it all in.
Waiting for your turn to experience the magic? This is your chance.
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