When In Manila and looking to get in shape like never before, then cross fitness is the new way to go! I was more than excited to check out this event put together by Reebok and man did I learn a lot of cool new things!
Apparently, crossfit is being considered the “Sport of Fitness” as it’s a type of workout that really challenges your whole body like never before. First of all, only certified Crossfit trainers can set up their own gyms, or “box” as they call it. Secondly, the really cool thing about doing crossfit is that the exercise routine changes EVERYDAY.
You heard it right. Every time you go back to the gym, there will be a new routine for you to conquer! Pretty cool huh! Even cooler is how top gyms from all over the world have created permanent sets, named after girls, and they post their scores for the world to see and you can sort of challenge yourself to do one of these sets.
CrossFit is a strength and conditioning program designed to help people gain a broad and general fitness. Designed to prepare people for any physical challenge, CrossFit programming concentrates on constantly varied functional movements performed at high intensity to achieve overall physical fitness.
All workouts are scalable to any fitness level, age or experience. Training can be done anywhere – in a garage, at home, in a park, or a school – but is often done at a local CrossFit affiliate’s gym, called a “box.”, Every day, CrossFitters complete a “Workout of the Day” (or WOD) and post their results online or on the whiteboard in their box. The WOD gives CrossFitters a unique opportunity to compete, track their progress, share experiences and achieve their own goals.
CrossFit is as much a fitness-inspired lifestyle as it is a strength and conditioning program, and the tight-knit CrossFit community is an essential factor in contributing to the success of the CrossFit program. Working hard, sharing the experience with others while striving towards a common goal, and being able to compete against yourself, the clock, and your fellow CrossFitters provides the same motivation found in many sports, and is one reason why CrossFit is called The Sport of FitnessÔ.
CrossFit encourages people to work on their weaknesses as well as their strengths every time they are in the gym. Learning new skills, achieving personal records, tapping into the competitive drive and empowering men and women of all ages is what happens on a daily basis in a CrossFit box.
Outside of the box, CrossFit supports a balanced, moderate diet to optimize fitness performance, health and wellness, since proper nutrition is a key foundation for fitness.
To date, there are more than 2,700 CrossFit affiliates in more than 57 countries around the world, including the first Reebok|CrossFit box, which opened at Reebok World Headquarters in Canton, Massachusetts in September 2010.
I’ll be sending a WhenInManila.com writer to try out one of the gyms here in the Philippines soon and we’ll get you the full scoop then! But here’s a little more info below:
Want to try Crossfit here in the Philippines?! Well you’re in luck!
3.2.1…GO!™ REEBOK LAUNCHES “THE SPORT OF FITNESS HAS ARRIVED” IN THE PHILIPPINES
THE “REEBOK EXPERIENCE ZONE” INVITES CONSUMERS TO EXPERIENCE
CROSSFIT, THE SPORT OF FITNESS
Reebok will launch a new fully-integrated campaign – The Sport of Fitness Has Arrived – in the Philippines. As a part of the campaign, Reebok is inviting consumers to take part in the“Reebok Experience Zone” to discover and experience CrossFit®, the revolutionary strength and conditioning program, and RealFlex, Reebok’s latest footwear technology engineered with independent multi-directional nodes that promotes natural movement and flexibility. The Reebok Experience Zone, will be at the Fuente Circle of Eastwood from April 14 to 17, will offer people the chance to participate in a “CrossFitChallenge”. The “Reebok Experience Zone” will go around different malls in Metro Manila until June.
Reebok’s new campaign aims to change the way people perceive, define and experience fitness, and ultimately show the world that fitness can deliver everything they love about sport. The campaign unveils this sport – one that is about community, competition, camaraderie, and results – through its focus on CrossFit, one of the fastest-growing fitness movements in the world.
“At Reebok, we believe that fitness can be as engaging and rewarding as any other sport,” said Steve McPherson, brand director Reebok. “While CrossFit is rather new in our market, it is growing exponentially around the world because when people discover CrossFit, they change more than just their fitness – they change their lives.All of this happens in a shared community cheering each other on as they push themselves, and each other, to reach their respective goals.The “Reebok Experience Zone” provides local consumers a unique opportunity to experience CrossFit and try our newest footwear, RealFlex, at the same time.”
The Reebok Experience Zone is a free and interactive retail event for consumers of all ages to participate in. Visitors can take part in a “CrossFit Challenge” by trying on RealFlex shoes and various CrossFit movements including Box Jump, Jump Rope and Air Squat.
The partnership between Reebok and CrossFit, which was forged in 2010, is a natural collaboration between two companies that are committed to empowering people around the world to be fit for life. Reebok opened its first Reebok CrossFit box, Reebok CrossFit One, for employees at its global headquarters in September 2010, and by doing so became a part of CrossFit’s worldwide network of affiliated gyms. Today, more than 400 employees a week complete WODs at Reebok CrossFit One. Globally, nearly 1000 Reebok employees are CrossFitters. Also, nearly 100 employees have completed the CrossFit Level 1 trainer course.
Reebok also supports CrossFit’s fitness program and the CrossFit community through a number of initiatives and activities, including sponsoring The 2012 Reebok CrossFit Games and additional Reebok CrossFit box openings.
Oh and if you wand to find the perfect pair of shoes for your Crossfit Philippines experience, or for running, then check out the Reebok RealFlex that adjusts with your feet – http://www.wheninmanila.com/reebok-realflex-training-shoes-lightweight-natural-footwear-for-crossfit-or-running/
When In Manila, for more information about the CrossFit Philippines training program, please visit http://www.crossfit.com/cf-info/what-crossfit.html.
Crossfit Philippines: The Sport of Fitness Has Arrived in Manila