This August 8, the country’s first homegrown all-in-one lifestyle delivery app celebrates turning 2. PICK•A•ROO’s mission is to provide urban consumers a way to go about their lives stress-free and conveniently. For the past 2 years, it has been growing its list of premium brands to become the most trusted delivery service in the Philippines.

Fueled by becoming 2x faster and 2x better, PICK•A•ROO has found that the #1 customer pain point in grocery shopping is stock inaccuracy.
Enter, COOP, which is the only one-stop grocery with real-time inventory and a 99% stock guarantee in the market. PICK•A•ROO tapped COOP as they saw the opportunity to be game-changers and aggressively break industry barriers.

The partnership of the 2 grocery giants aims to offer 2x the freshness and 2x the convenience to consumers. It is the next-level grocery shopping experience you have been waiting for.


View this post on Instagram


A post shared by COOP FRESH (@coop.fresh)

“We are so excited about our exclusive partnership with COOP. Together, we will change the way our customers experience grocery with 99% stock guarantee, grocery shopping will be seamless and hassle-free. We are the first to offer real-time inventory integration with COOP and promise that when they shop and order, all items will be complete and actually arrive,” said Crystal Gonzalez, CEO and Co-Founder of PICK•A•ROO.

“PICK•A•ROO is the first Filipino-made super app and we want to provide the best online shopping experience, especially for grocery. COOP has the most complete grocery selection and with our technology, we can now offer the most complete and the most accurate grocery experience in the country,” added PICK•A•ROO founder Kevin Tan.

Fresh For All Mankind

Founded on a simple mission: To be the only one-stop grocery with real-time stock updates, and the greatest assortment of the freshest goods, affordable for everyone. No annoying substitutions or out-of-stock surprises after payment.

As your one-stop grocer of the freshest produce, all in one site. It has got the most complete range of goods, affordable for everyone: from Tuscan kale to kangkong, from Norwegian salmon to galunggong.

More than just providing the freshest produce, it also offers all-natural selections, non-GMO produce— absolutely free from nasty chemicals. It buys directly from farmers to give you the best quality at unbeatable prices.

Like Wholefoods is to Amazon, as the brand continuously grows, COOP’s next biggest step this year is to join forces with PICK•A•ROO.

“The COOP and PICK•A•ROO partnership will change the conversation around groceries and how reliable you get them,” says Emmanuel T. Pineda, President of COOP. “Our two companies — a digital grocer and a super app — play to each others’ strengths, and we’re excited to shake up the market.”

Start your hassle-free grocery experience! COOP will be available in PICK•A•ROO starting August 8, 2022.

Do you have a story for the WhenInManila.com Team? Email us at story.wheninmanila@gmail.com or send us a direct message on WhenInManila.com Facebook Page. Interact with the team and join the WhenInManila.com Community at WIM Squad! We also share our stories on Viber, join us!