The World Chocolate Fair is back with a roar and a warp-speed twist! Now in its 6th year, the S Maison x Auro World Chocolate Fair (WCF) returns from July 3 to 6, 2025, transforming the Main Atrium of S Maison into the ultimate dessert battlefield. This year’s theme? A wildly imaginative Aliens vs. Dinosaurs crossover, where cosmic forces and prehistoric beasts collide in the most delicious way possible.
Photo: Auro Chocolate
What began as a sweet celebration of fine Filipino chocolate has evolved into a beloved annual spectacle that blends fantasy, flavor, and immersive storytelling. With limited-edition creations, life-sized displays, and out-of-this-world activities, WCF 2025 invites guests to travel across galaxies and time. Whether you’re a space cadet or a jungle ranger, this year’s fair promises a thrilling, chocolate-charged adventure, all powered by Auro’s award-winning chocolate.
Launching First at WCF 2025: Auro x SNA’AP
Auro proudly unveils its partnership with Chef Nouel Catis, the Filipino culinary genius behind the original viral Dubai Chocolate recipe and now Auro’s official Chef Ambassador. Together, they are bringing you the Auro x SNA’AP Bars! Experience the Dubai Chocolate the way it was intended. Launching first at WCF 2025, and being among the very first to try it.
Photo: Auro Chocolate
And rumor has it… this is just the beginning.
10 Epic Partners Joining the Chocolate Clash
This year’s vendors are ready to bring the flavor to life with creations made using Auro’s
award-winning chocolate. From handcrafted pastries to vegan confections, here’s what’s coming
to the battlefield:
1. Auro Chocolate Café
Start your mission at Auro’s booth with the exclusive debut of the Auro x SNA’AP, launching first
at WCF 2025!
Also, fueling your mission:
Tub Cakes:
- Ooey Gooey Chocolatey Caramely Tub Cake
- Soft caramel layer, chocolate ganache, chocolate mousse covered with chocolate shavings
- Creamylicious Crispylicious Turon Tub Cake
- Banana walnut bread, jackfruit “langka” banana caramel, milk chocolate caramel ganache, mascarpone chantilly, white chocolate shavings, chopped walnuts, filo crisps
- Walang Tirang Tiramisu Tub Cake
Homemade mascarpone cream, broas ladyfingers, espresso syrup, coffee cream, dark chocolate shavings
2. Bubu Bars
These 100% vegan ice cream bars are hand-dipped in Auro’s luscious chocolate. Whether you’re navigating asteroid belts or jungle trails, Bubu’s got a flavor for every kind of explorer:
- Dark Chocolate Cacao Crunch Dark chocolate ice cream, dipped in 64% Auro
- Dark Chocolate topped with Auro Cacao Nibs & Maldon Sea Salt.
- Golden Goodness Hazelnut ice cream, dipped in 55% Auro Dark Chocolate, topped with roasted hazelnuts.
- Fancy Pant Roasted strawberry ice cream, dipped in 77% Auro Dark Chocolate, topped with freeze-dried strawberries
- Nuts for You Vanilla almond ice cream, dipped in 55% Auro Dark Chocolate, topped with salted almond praline
- Basic Bu Classic vanilla ice cream, dipped in 55% Auro Dark Chocolate pesos
- You Little Monkey Roasted banana ice cream, dipped in 55% Auro
3. Daniel Baker
Home-baked and indulgent, these are the edible artifacts you’ll want to dig into:
- Auro Crisps
- Fudge Brownies and more!
4. Mindful Indulgence
Vegan, sugar-free, and gluten-free, these indulgences pack a punch!
- Peanut Butter Cups
- Blanc Vegan White Chocolate PB Cups
- Made with 34% Plant-based Auro White Chocolate, Black Truffle Sea salt, Almond, Homemade All-natural Peanut Butter, comes in a box of 6.
- Mylk Vegan Milk Chocolate PB Cups
- Made with 46% Plant-based Auro Milk Chocolate, Black Truffle Sea salt, Almond, Homemade All-natural Peanut Butter, comes in a box of 6.
- Dark Chocolate PB Cups
- Made with 55% Plant-based Auro Dark Chocolate, Black Truffle Sea salt, Almond, Homemade All-natural Peanut Butter, comes in a box of 6.
- Vegan Matcha PB Cups
- Made with 34% Plant-based Auro White Chocolate, Black Truffle Sea salt, Almond, Homemade All-natural Peanut Butter, Pure Matcha powder. Comes in a box of 6.
- Faux Trix
- Match Faux Trix
- Made with Almond flour, coconut sugar, Himalayan salt, homemade vegan caramel, blue agave nectar, 34% Auro Plant-based White Chocolate, pure matcha powder, and topped with black truffle salt
- Dark Chocolate Faux Trix
- Made with Almond flour, coconut sugar, Himalayan salt, homemade vegan caramel, blue agave nectar, 55% Auro Dark Chocolate, and topped with black truffle salt
- White Faux Trix
- Made with Almond flour, coconut sugar, Himalayan salt, homemade vegan caramel, blue agave nectar, 34% Auro Plant-based White Chocolate, and topped with black truffle salt
5. Kultura
Need a souvenir for your dinosaur-riding alien friend? Find Auro gift sets, chocolate bars, and more in this curated galactic general store.
6. Conrad Manila
Conrad Manila goes full Cretaceous with a lineup of sweet creations that are as delightful as they are dangerously craveable.
- Auro Double Chocolate Egg Dinosaur Cookies
- Auro Chocolate Dinosaur Lollipop
- Auro Chocolate Moist Dinosaur Cupcake
- Auro Chocolate Donut Wall Dinosaur
- Auro Chocolate Croissant
- Auro Chocolate Cheese Bread
- Auro Chocolate Biscoff Cheesecake
7. Meru
This Japanese-inspired bakery brings a calm, delicious balance to the chaos of space-time collision:
- Custard
- Chocolate Creampuffs
- Scrambol Creampuff
8. Serenitea
Stay cool on your chocolate quest with the Cacao Lover line, featuring:
- Auro Cacao Cookies n Cream
- Trio Choco
- Cookie Supreme
- Auro Cacao Frost
9. Half Saints
Deep in the heart of headquarters, Half Saints, a female-owned bakery and café from Quezon City known for their baked goods and comforting mains, conjures new and limited-edition treats.
- Lava French Toast Caramelized French toast filled with 77% Auro dark chocolate ganache, topped with fermented orange, mixed nuts and whipped cream.
- Triple Chocolate Fudge Brownies: Three intensities of Auro Chocolate with dried cranberries, roasted almonds and cocoa nibs.
- And more!
10. Ciento – Chunky Cookie Meteors from the Cookieverse
These oversized cookies crash-landed with flavor. Bite into:
- Auro Brookie
- Chocolate Chip Crookie
- Biscoff Crookie
- Cienthin Cups
And the full All-Auro lineup, which spans the cookie galaxy:
- Birthday Bash
- Midnight Cheesecake
- S’mores Campfire
- Pistachio 2 Ways
Mission Highlights: Performances, Tastings & Surprises Await!
Chocolate Tasting & Meet-and-Greet with Chef Nouel | July 5
Guests can join a special chocolate appreciation session hosted by Chef Nouel, who will take you through the story and science behind the chocolate making and new Auro x SNA’AP bars.
Limited slots available—stay tuned on Auro & S Maison’s Instagram for how to join.
Drag Performance | July 6
Get ready for a high-energy, fabulous drag show to close the fair with a bang! Open to all, no
tickets needed!
WCF 2025 Giveaway: Best-Dressed Choco Explorer
Think you’ve got the best “Aliens vs Dinosaurs”-inspired outfit? Snap a photo or reel with your fave treat and join our annual costume giveaway!
Photo: Auro Chocolate
Mechanics:
- Wear your best themed outfit and pose with your fave treats at the Fair
- Tag @Smaison, @aurochocolate, and all participating brands
- Use the hashtags #SmaisonxAuroWorldChocolateFair and #WCF2025
One winner will be announced on July 5 at 12PM via DM and may claim the prize within fair hours until July 6.
The event will take place at the Main Atrium, S Maison, MOA Complex on July 3 to 6, 2025 from 10 AM to 10 PM daily! Best part: the entrance is absolutely free.
Whether you’re team Alien or team Dinosaur, there’s only one true winner here: Auroholics!
