Our hair is our crowning glory, and unlike clothes that we can easily replace when we don’t feel like wearing them, we are stuck with our hair! Nevertheless, it can make or break an outfit or a makeup look, so we still need to take care of it. If we want the best version of ourselves, we also have to do the research and make a consistent effort in terms of our haircare. From choosing the right conditioner among plenty of options out there to understanding the importance of treatments and their proper use so we can maximize their benefits – does haircare alone really require that much work? Thanks to the Cream Silk Hair Institute, it doesn’t have to!
Cream Silk Hair Institute (Photo by Magic Liwanag)
The Cream Silk Hair Institute
To celebrate its 40th year, Cream Silk launched the Cream Silk Hair Institute at the Blue Leaf Cosmopolitan in Quezon City on May 3! The event was graced by beauty queens Pia Wurtzbach Jauncey and Catriona Gray, who also welcomed the newest Cream Silk ambassador, Kyline Alcantara!
Cream Silk Hair Institute (Photo by Magic Liwanag)
The Cream Silk Hair Institute is an educational platform by Cream Silk’s team of experts, aiming to make hair care simple and easy for all Filipinas by providing the best haircare solutions that suit our unique hair profiles. Cream Silk understands that there is no one-size-fits-all answer to the hair problems of every Filipina woman. With the Cream Silk Hair Institute, everyone can get a better understanding of their hair conditions, and how to address them head-on.
Cream Silk Hair Institute Launch (Photos by Gizelle Caoile for WheninManila.com)
For instance, what’s the difference between conditioners and treatments? Plus when shopping at a grocery store, the varieties displayed on those tall shelves can be overwhelming. I often spend more time than necessary contemplating which products to choose, all in hopes of achieving the best version of my hair. These dilemmas beg the question: do we really need to try them all before finding the ideal products for our needs? Instead of lingering in uncertainty, allow the Cream Silk Hair Institute to guide you!
Conditioners vs Treatments
Cream SIlk Hair Institute | L: Pia Wurtzbach with Cream Silk Triple Keratin Conditioners / R: Catriona Gray with Cream Silk Salon Expert Treatments (Photos by Magic Liwanag)
According to the Cream Silk Hair Institute, conditioners primarily focus on nourishing and moisturizing the strands after shampooing. Why use a conditioner? Because using shampoo alone can sometimes strip hair of its natural oils and essential nourishment. Using a conditioner daily after shampooing is important to improve hair manageability, softness, and shine.
On the other hand, treatments have reparative benefits, addressing intense damage from styling (blow dry, straighten, curl, perm, color, etc.). Why use hair treatments? Because these are an essential part of one’s regimen to be used alongside conditioners every week, especially for those who love to switch up their hairstyles! However, they cannot replace conditioners as they do not have the same nourishment focus and capabilities.
Haircare Solutions
Once you understand your hair, you’ll also discover what it needs. Specially made for Filipino hair, Cream Silk’s comprehensive range of haircare solutions includes both conditioners and treatments such as the revolutionary Cream Silk Vitamin Boost Conditioners, the NEW enhanced Cream Silk Triple Keratin Serum Conditioners, and the specialized Cream Silk Salon Expert Treatments!
Cream Silk Hair Institute | L: Other Nourishment Actives VS Cream Silk Nourishment Actives / R: Shampoo Only VS With Cream Silk Conditioners (Photos by Gizelle Caoile for WheninManila.com)
The Cream Silk Vitamin Boost Conditioners are our basic shower companions, providing the daily Vitamin boost and Argan oil nourishment that our hair needs. It’s no wonder these conditioners have become a bathroom staple that Filipinos cannot simply shower without! Even when traveling, Miss Universe 2015 Pia Wurtzbach-Jauncey said she always brings Cream Silk with her, and I think we could all relate to that.
For that upgraded ultimately beautiful hair, use Cream Silk Triple Keratin Conditioners! With 30X more Keratin Serum than other daily conditioners, this premium selection boosts your hair nourishment, resulting in straighter and smoother strands. Moreover, Cream Silk has enhanced the formula of this superior conditioner for even better results!
Finally, the Cream Silk Salon Expert Treatments should be used weekly or as often as needed on top of conditioners, as recommended by the experts behind the Cream Silk Hair Institute. These help maintain beautifully smooth hair while repairing damage caused by hair styling. So basically, using Cream Silk Salon Expert Treatments protects your hair, allowing you to enjoy blow drying, straightening, curling, and coloring without worries!
Cream Silk Hair Institute Launch Featuring Kyline Alcantara (Photo by Magic Liwanag)
Even though we’re not celebrities expected to serve looks every day, we deserve hair that goes beyond beautiful! Because when our hair is effortlessly smooth and beautiful, we feel lighter and more confident to tackle our daily tasks, whether at home, school, or the office. It’s that self-confidence that empowers us to conquer all! Thanks to the Cream Silk Hair Institute, we have access to the proper hair care regimen that our hair needs–tailored to our unique profile and personal lifestyle—made possible with both Cream Silk Conditioners and Treatments!
Learn more about the Cream Silk Hair Institute and Cream Silk haircare solutions on their website, creamsilk.com.ph, or follow them on social media (@creamsilkph on Facebook, Instagram, and X) for real-time updates!