A new partnership is helping more Filipinos pursue education in cooking and hotel management. SB Finance and the Center for Culinary Arts (CCA) Manila officially introduced their Education Assistance Program during a cooking event held for members of the press.
The event was attended by key leaders from both organizations. Representing SB Finance were President and Chief Executive Officer Abigail Dans-Casanova, Chief Business Officer Gerard Betita, Head of Personal Loan and Sales Ron Romo, and Business Development Head Patrick Felizardo. CCA Manila was represented by Chief Executive Officer Badjie Trinidad, Public Relations and Communications Director Bea Trinidad, Business Development Manager Chamen Manalo, Sales and Marketing Manager May Pacia, and Baking and Pastry Chef Instructor Chef Dang Adrias.
For many people, the high cost of tuition makes it difficult to study culinary arts. The new program offers a solution by letting students, working professionals, and parents pay for tuition through installment plans. This option applies to courses at both CCA Manila and the Asian School of Hospitality Arts (ASHA).
Under the program, qualified applicants can borrow money to cover up to the full cost of tuition without offering collateral. Borrowers can choose to pay back the loan over 12, 18, 24, or 36 months, depending on credit approval. To make the process simple, SB Finance sends approved payments directly to CCA Manila. Students who use this program also receive an exclusive tuition discount from the school.
The program comes at a time when the food and hotel industries are growing rapidly. Many students choose culinary school not only to work in restaurants and hotels, but also to start their own food businesses like bakeries and cafes. CCA Manila and ASHA have spent over 30 years training students who now work as chefs and business owners around the world.
Unlike standard school loans, family members can also apply on behalf of the student. SB Finance designed this initiative to help Filipinos pay for important life needs, including education and healthcare. By removing the need to pay full tuition upfront, SB Finance and CCA Manila hope to make professional culinary training accessible to more people.
